Samsung is taking its wall hugger shaming marketing campaign to the airport this week, with new ads plastered over electrical outlets that draw in battery-drained iPhone users with the promise to quench their thirst for a little more power.
Touting the Ultra Power Saving Mode on the Galaxy S5, CNET reports that the ads will pop up at JFK International as well as O’Hare and Midway in Chicago, and they’ve included a subtle jab at Apple’s latest ad campaign.
Samsung just revealed its latest flagship smartphone the Galaxy S5 and not only is it waterproof, it comes in four colors – black, white, blue and gold.
Apple announced the gold iPhone 5s last Fall which led to Samsung to respond up with a limited gold S4 edition, but now it plans to sell the gold S5 globally starting in April.
The gold iPhone 5s was a huge hit with consumers with demand far outpacing supply. We’ll have to wait till Spring to see if the gold S5 inspires a similar fervor with fans, but so far it’s drawing more comparisons to a band-aid than an Apple product.