It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.
That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.
Samsung smartphones outsold those from rivals Apple, Nokia, and Lenovo in China throughout 2012, allowing the Korean company to claim the biggest share of the Chinese smartphone market, according to the latest report from Strategy Analytics.
Nokia had claimed the top spot in 2011, but the Finnish firm has struggled to compete with Samsung’s Galaxy devices this time around, and couldn’t even make its way into the top five.
BARCELONA, MOBILE WORLD CONGRESS -Mobile World Congress 2013 is now underway here in Barcelona, and there’s one device we couldn’t wait to get our hands on: the Galaxy Note 8.0 — Samsung’s answer to the iPad mini. In addition to its 8-inch display, the device boasts a 1.6GHz quad-core processor, 2GB of RAM, and of course, the Note’s trademark S Pen.
But can it give the iPad mini a run for its money?
How happy are you with your smartphone? According to a survey of 92,825 smartphone user in the United States, the Motorola Atrix HD delivers the most satisfaction with an impressive 8.57 out of ten. Another Motorola device, the Droid RAZR M, is ranked second with 8.5 out of ten, while the iPhone 5 is ranked fifth with just 8.23 out of ten.
EE has today announced plans to rollout its 4G LTE network to another 27 towns in the United Kingdom by June 2013, expanding its 4G coverage to 55% of the U.K. population. The carrier is currently the only network to offer a 4G service in the U.K., but its latest announcements comes as rivals begin making preparations for their own 4G services.
Samsung has today announced its financial results for the fourth quarter of 2012, which slightly exceed the estimations that were set by the Korean company earlier this month. It recorded an operating profit of 8.84 trillion won (approx. $8.27 billion) during the three-month period, on 56.06 trillion won (approx. $54.45 billion) in revenue. That’s a 10% increase in profit over the previous quarter, and a whopping 89.3% increase in profit over the fourth quarter of 2011.
Samsung vice president JK Shin has confirmed that the company will be announcing the Galaxy Note 8.0 at Mobile World Congress next month, but you don’t need to wait until then to see what it’ll look like. Thanks to these pictures of the device out in the wild, we can see that the iPad mini competitor looks a lot like a giant Galaxy S III, with a traditional button setup that’s unlike other Galaxy tablets.
Samsung has surpassed Apple as the world’s biggest buyer of semiconductors, according to Gartner. The Korean company’s hugely popular smartphones, such as the Galaxy S III and the Galaxy Note II, led to a 29% surge in chip purchases in 2012, taking its semiconductor spending past that of any other company.
Apple has made the iPhone more enterprise-friendly with almost every release of iOS, but some might say the company’s popular smartphone still isn’t ideal for business. When I say “some,” I mean Samsung. The Korean company just released a strange new advert to promote the enterprise features of its Galaxy S III and Galaxy Note II, and it couldn’t help but bash the iPhone and even BlackBerry devices at the same time.
If you believe recent reports and predictions from analysts, Apple must make its iPhone cheaper or introduce a low-cost model if it wants to compete with Samsung going forward. The Korean company currently boasts the largest smartphone market share in the United States, and its lead is expected to increase throughout 2013. But did you know that Apple has actually sold more devices? 88 million more, in fact.
Raymond James analyst Tavis McCourt has been comparing Apple’s cumulative smartphone sales with Samsung’s, and it appears the Cupertino company’s iPhone outsold the Galaxy S and Galaxy Note lines 219 million to 131 million.