Samsung is an official sponsor of the Sochi 2014 Olympics, and the Korean company has been giving athletes Galaxy Note 3 phones to use during the games. In exchange for the gifts, Samsung has reportedly asked the athletes to specifically cover the Apple logos on their personal iPhones.
What happens if athletes don’t respect the rule remains unclear. Logos were also asked to be covered by Samsung when it was a sponsor of the London 2012 Olympics, so this isn’t a new tactic. However, it does illustrate Samsung’s corporate contempt for Apple.