future

Read Cult of Mac’s latest posts on future:

Apple gives Drake blank check to make films

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Drake talks Apple Music at WWDC.
Drake and Apple have been close for years.
Photo: Apple

Apple plans to use Toronto rapper Drake to dominate an all-new domain: original video.

In a new interview, Drake revealed that he has several video projects in the works with both Apple and Netflix that he plans to tackle over the next year while taking a break from music.

Jimmy Iovine says free music streaming is screwing artists

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apple-music
Apple Music doesn't have a free tier.
Photo: Apple

Jimmy Iovine wants people to pay for music again and he’s got a plan that just might work: make free music streaming suck.

The Apple exec and music industry legend sat down for a new wide-ranging interview, during which Iovine lamanted that artists aren’t getting paid enough for their music anymore. And it’s mostly Spotify and YouTube’s fault.

Taylor Swift channels Drake in new Apple Music ad

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Make sure you show off the Beats.
Make sure you show off the Beats.
Photo: Apple

Taylor Swift hates doing cardio! The latest ad for Apple Music pits the singer against one of the most ferocious machines in the gym: the dread treadmill.

It’s Swift’s first appearance in an Apple ad, and it also reveals that the country-turned-pop star has a soft spot for hip-hop icons Drake and Future. She says her hilarious ad is “based on real events” that reveal her alien talent for rapping and keeping on beat no matter what happens.

Watch Tee Sweezy drop the bars below:

DJ Khaled is getting his own Apple Music show

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Photo: DJ Khaled/Instagram

One of the biggest producers in hip hop (and Snapchat) is coming to Beats 1 Radio.

DJ Khaled revealed on Instagram that he has signed a deal to produce a weekly show for Apple Music called ‘We The Best’ that will broadcast every Friday night. To kick things off, Khaled is going big by exclusively debuting Future’s entire new album Purple Reign.

Check out the trailer below:

The 10 best albums of 2015

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2015 was packed with incredible albums
2015 was packed with incredible albums
Photo: Ste Smith/Cult of Mac

Cult of Mac's Best of 2015 2015 has been a big year for brilliant albums, with everyone from Kendrick Lamar to Adele blasting out savory songs that changed the landscape of music. We saw Jamie XX arise as an incredible solo act, Ben Gibbard got his emo-groove back, and Drake dominated the rap world with brutal rap battles and meme-tastic music videos.

It was tough to narrow down the amazing albums of 2015 to just 10, but here are our favorite albums of the year.

What The iPad Would Look Like If It Was Invented In 1935

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ipad1935

The announcement of today’s new iPad with its retina display has undoubtedly propelled technology a few years into the future. The amount of features packed into the new iPad and its accompanying software is pretty mind blowing when you slow down and take a minute to think of our progress over the last 40 years. Mankind has been dreaming of such a device for over 75 years. In the April, 1935 issue of Everyday Science and Mechanics, this crazy contraption above was their dream version of the iPad.

Some Thoughts On The Future Of Siri [Opinion]

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20111012-siri-future.jpg

We’ve seen the first rash of iPhone 4 reviews coming in, and they all agree on one thing: Siri is very impressive.

It works because it does several things all at once. It understands what you’re saying, irrespective of your accent, and without a lot of initial training. And it understands what you mean, because it has the built-in smarts to know that if you say “Tell my wife I’m running late,” you mean “Send a text message to this particular contact with text that says I’m running late.”

But this is just the start for Siri (which Apple’s acknowledged by calling it a beta). The iPhone 4S is the first Apple device that supports it – it certainly won’t be the last. Where might Siri go next?