Making more money than with just your credit card transaction fees.
Closing its fourth round of funding, the mobile credit card processing company just raised $200 million, making it worth a staggeringly large $3.25 billion. The company, built by Jack Dorsey of Twitter fame, allows anyone with an iPhone, iPad, or other compatible mobile device, to accept credit cards. Square is widely seen as the industry leader in the mobile payment-with-a-dongle space (I just made that term up), as evidenced by other dongles released shortly thereafter by the likes of PayPal and Intuit, among others.
In what may come as no surprise, the COO of Square, Keith Rabois, is on record at All Things D, saying that the transition from current registers and point of sale devices (like ATM card-swiping devices) to iPads or other tablets will happen within the next year and a half. Square’s partnership with Starbucks is only the first of the steps being taken actively by Square to make this a self-fulfilling prophecy.
David Artuso from cellpig and Michael Rondinelli from EyeSee360 offer us their best tips for ensuring your Kickstarter project is a success.
With millions of dollars pledged to all kinds of projects every week, it’s no wonder that Kickstarter has become one of the most popular funding sources for getting a new product off the ground. The process is simple: Start a project, spread the word, then — if your idea is a good one — watch the pledges roll in.
If you’re a budding entrepreneur with a great idea for a Mac or iOS accessory, or even an app or game, then Kickstarter could be the fastest and most effective route to success. Not only is it a great source of funding, but it also helps you establish just how popular your product will be.
Here at Cult of Mac we’ve stumbled across a handful of really outstanding devices that wouldn’t be around if it wasn’t for Kickstarter. But it’s not as easy as it sounds. While creating your project may be pretty straightforward, ensuring it succeeds is hard work.
To help you out, we’ve spoken to a couple of companies who recently used Kickstarter to launch their latest products, and they’ve given us some feedback and a few tips on how to ensure your Kickstarter project is a success.