Oh, it is soooo on. Right after the announcement of Nikon's (relatively) cheap and small full-frame 24MP D600, comes Canon's reply: the 6D, a (you guessed it) small and budget-minded full-frame SLR. And it adds Wi-Fi and GPS.
Sony has launched a whole new range of cameras at the Photokina camera trade show, including the new full-frame A99 SLR with 24MP sensor and a translucent mirror, the NEX 6, with 16MP sensor and Wi-Fi, a 35mm camcorder with interchangeable lenses (the VG900) and several others.
But we're not going to talk about them, interesting as they are (nice launch strategy Sony — burying your own products). We're going to look at the RX-1, the high-end, full-frame mirrorless camera. Why? Because I want one, that's why.