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App Store Reality – Why You Won’t Pay For Apps, But Will For Coffee

App Store Reality – Why You Won’t Pay For Apps, But Will For Coffee

This is worth more than many apps, that’s why.

In a fantastic blog post, designer Josh Lehman begs us all to stop using the metaphor that many of us, press and developer alike, continue to spout when we hear a complaint about the price of a $0.99 app. “Look,” we say, again and again, “you’ll spend $4 on a cup of coffee at (insert your favorite coffe brand here, usually Starbucks), why won’t you spend a paltry $1 on my app?”

Lehman sees through the falsity of this argument, and then shows us why this attitude isn’t selling apps, either, regardless of its accuracy.

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