Apple pays tribute to the beautiful game in new ad

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Are you ready for Euro 2016?
Are you ready for Euro 2016?
Photo: Mxmystro/Flickr

The Euro 2016 soccer football championships are set to kickoff tomorrow in France and Apple is marking the occasion with yet another “Shot on iPhone” ad that will make you feel weepy with love for the beautiful game.

Apple’s ad for the biggest football tournament outside the World Cup features pictures and videos of kids playing football around the world with Little Simz inspirational song “Wingz” in the background.

Check it out:

Apple lines up Manchester City star as sport ambassador

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Raheem Sterling of Manchester City.
Raheem Sterling of Manchester City.
Photo: JoshJDSS/FlickR

Apple is planning to make a big advertising push during the 2016 UEFA European Championship football tournament, and Raheem Sterling could be the star of the company’s ads.

Manchester City’s Raheem Sterling is reportedly close to signing a deal with Apple to become its first ever global sports ambassador from England, but the entire deal hinges on whether the 21-year-old phenom actually makes the team.

What notifications look like when you’re famous on Instagram

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Instagram
Instagram's user base just keeps growing.
Photo: Killian Bell/Cult of Mac

Ever wonder what life would be like if you were Instafamous with millions of followers blasting your pics with likes?

Seeing your feed blow up with thousands of likes moments after posting is usually reserved for people named Kardashian, but that’s just another day in the office for the creator of the Instagram profile 433. The football feed has amassed over 8 million followers thanks to its fantastic curation of the most epic football content on the web.

Demy de Zeeuw uploaded a video showing what an iPhone’s push notifications look like when you have that many eyeballs eager to double-tap your pics right after posting.

Watch the push notifications pile up:

Tiny wearable could keep your kids from getting brain damage

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Concussion headware. Photo: Jim Merithew/Cult of  Mac
Wearables are now taking on concussions. Photo: Jim Merithew/Cult of Mac
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LAS VEGAS — Football in America is under attack after the revelation that concussions cause serious brain damage rocked the NFL. Youth participation has plummeted in the last two years but the folks at Linx have a new solution that will help parents keep track of when their kids are getting pounded too hard on the field.

Cult_of_Mac_CES_2015

The Linx IAS sports monitor is a tiny Bluetooth sensor athletes can wear in a skull cap or headband to keep track of every impact on the field, no matter if they’re playing football, lacrosse, soccer, hockey or pretty much any other contact sport.

NFL Now brings world’s largest football video library to your iPhone

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NFLnow

Football madness kicks off in four more weeks and to satisfy your hunger for everything related to the gridiron, the NFL just launched its new NFL Now app for iPhone and iPad, that brings a deluge of video content for your favorite teams, all for free.

NFL Now includes highlights, interviews, Hard Knocks, and decades of old games from NFL Films. Best of all, the app is highly personalized based on your favorite teams and players that you pick when you first log in to the app.