The 10 best Apple ads of 2016

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Best Apple ads of 2016
You want innovation? Look no further than Apple's advertising.
Image: Ste Smith/Cult of Mac

2016 Year in Review Cult of Mac Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.

By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.

These are our favorite Apple ads of 2016.

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Patriots coach Bill Belichick is fed up with Microsoft Surface tablets

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Patriot's head coach Bill Belichick slams Microsoft tablet during game.
Patriot's head coach Bill Belichick slams Microsoft tablet during game.
Photo: NFL

New England Patriots head coach Bill Belichick is giving up on the NFL’s experiment putting Surface tablets on the sidelines during football games.

The usually tight-lipped coach unleashed a five-minute rant against Microsoft’s bug-ridden tablets during a press conference today. Belichick said he just can’t deal with the Surface’s problems anymore, so he’s calling an audible and going back to good old paper and three-ring binders.

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Snapchat and NFL team up for first Discover sports channel

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snapchat
Are you ready for some football?
Photo: Ste Smith/Cult of Mac

The NFL season is set to kick off in just over a month and Snapchat is ready to give users their weekly dose of pig skin action with the first ever Discover sport channel.

Snapchat’s partnership with the NFL comes a year after the two combined to create Live Stories surrounding NFL games. With the new Discover channel, football fans will be able to view headlines hot topics, and inside access videos for all 256 regular season games.

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Apple pays tribute to the beautiful game in new ad

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Are you ready for Euro 2016?
Are you ready for Euro 2016?
Photo: Mxmystro/Flickr

The Euro 2016 soccer football championships are set to kickoff tomorrow in France and Apple is marking the occasion with yet another “Shot on iPhone” ad that will make you feel weepy with love for the beautiful game.

Apple’s ad for the biggest football tournament outside the World Cup features pictures and videos of kids playing football around the world with Little Simz inspirational song “Wingz” in the background.

Check it out:

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Apple lines up Manchester City star as sport ambassador

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Raheem Sterling of Manchester City.
Raheem Sterling of Manchester City.
Photo: JoshJDSS/FlickR

Apple is planning to make a big advertising push during the 2016 UEFA European Championship football tournament, and Raheem Sterling could be the star of the company’s ads.

Manchester City’s Raheem Sterling is reportedly close to signing a deal with Apple to become its first ever global sports ambassador from England, but the entire deal hinges on whether the 21-year-old phenom actually makes the team.

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What notifications look like when you’re famous on Instagram

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Instagram
Instagram's user base just keeps growing.
Photo: Killian Bell/Cult of Mac

Ever wonder what life would be like if you were Instafamous with millions of followers blasting your pics with likes?

Seeing your feed blow up with thousands of likes moments after posting is usually reserved for people named Kardashian, but that’s just another day in the office for the creator of the Instagram profile 433. The football feed has amassed over 8 million followers thanks to its fantastic curation of the most epic football content on the web.

Demy de Zeeuw uploaded a video showing what an iPhone’s push notifications look like when you have that many eyeballs eager to double-tap your pics right after posting.

Watch the push notifications pile up:

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Tiny wearable could keep your kids from getting brain damage

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Concussion headware. Photo: Jim Merithew/Cult of  Mac
Wearables are now taking on concussions. Photo: Jim Merithew/Cult of Mac
Photo:

LAS VEGAS — Football in America is under attack after the revelation that concussions cause serious brain damage rocked the NFL. Youth participation has plummeted in the last two years but the folks at Linx have a new solution that will help parents keep track of when their kids are getting pounded too hard on the field.

Cult_of_Mac_CES_2015

The Linx IAS sports monitor is a tiny Bluetooth sensor athletes can wear in a skull cap or headband to keep track of every impact on the field, no matter if they’re playing football, lacrosse, soccer, hockey or pretty much any other contact sport.

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NFL Now brings world’s largest football video library to your iPhone

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NFLnow

Football madness kicks off in four more weeks and to satisfy your hunger for everything related to the gridiron, the NFL just launched its new NFL Now app for iPhone and iPad, that brings a deluge of video content for your favorite teams, all for free.

NFL Now includes highlights, interviews, Hard Knocks, and decades of old games from NFL Films. Best of all, the app is highly personalized based on your favorite teams and players that you pick when you first log in to the app.

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Want NFL on your iPad? DirecTV loosens grip on cordcutters

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nflsundayticket

The squads of the NFC and AFC are gearing up for training camp in just a few weeks, and the NFL is ready to make a killing by feeding your leather and spandex addiction with an NFL Sunday Ticket package that stream every game to your iPad, even if you don’t have a satellite subscription.

In a huge victory for cord-cutters, DirecTV is finally ready to loosen restriction to make it easier for non-subscribers to pay for the NFL Sunday Ticket, but it’s not going to be cheap.

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Clever app turns greasy fast food trays into World Cup soccer shootout

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worldcupiPhonesoccer

The FIFA World Cup 2014 is set to get underway in Brazil in less than a month which will bring four years worth of soccer football promotions packed into a month of kicking, grass stains and sweat to your TV.

Giraffas, a one of the largest restaurant chains in Brazil, may have already scored the coolest cross promotion with their clever iOS app that turns your greasy tray of fastfood into a tiny soccer shootout game.

Check out how it works in the video below:

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