Advertising and mobile analytics company, Flurry, has released some new stats on the reach that mobile apps seem to be enjoying. The take-away here is that the number of people using mobile apps in any given day, at least the apps that Flurry tracks, seems to be growing into a sizable group of people, albeit a bit fragmented across platforms and devices.
Flurry estimates that there were 224 million active mobile users in apps tracked this past February across iOS and Android, which is a bit more than the number of active users (221 million) during the same month on laptop or desktop computers, as measured by comScore, a similar company that tracks computer user data.
Apple is hoping to have a group lawsuit alleging it collected data from million of customers while they used approved apps thrown out of court after arguing that the plaintiffs have failed to prove their claims. At a hearing in San Jose, California, on Thursday, lawyers asked U.S. District Judge Lucy Koh to give the designate the suit a class action — but Apple says they cannot prove any harm has been done.
Smartphones and tablets have been the hottest Christmas gifts in recent years, and the 2012 holidays were by far the biggest yet for Android and iOS. A new study from mobile analytics firm Flurry has found that a record-breaking 17.4 million Android and iOS devices were activated on Christmas Day, leading to an equally record-breaking 328 million app downloads.
Kicking off this week’s must-have apps roundup is an awesome new Twitter client that reminds me of the old (and awesome) Tweetie app — before Twitter bought it and ruined it. It’s accompanied by Camera+, which now supports the iPhone 5’s larger display, and comes to the iPad; an awesome new update to Mixel; and more.
Note: Title has been changed to reflect “in-app” revenue
You may have seen this report around the web about the Amazon Appstore generating more in-app revenue than the Google Play Store. While that in itself it impressive, everyone seems to be missing the most important detail of the report: Android is generating more in-app revenue than iOS. At least that’s what this report is claiming.
Christmas day has historically been a record shattering day in terms of new device activations and app downloads. This Christmas was no different according to these recent stats published by Flurry Analytics. Using a baseline average taken from the first 20 days of December, Flurry showed that new Android and iOS device activations rose 353% on Christmas day. While averaging around 1.5 million activations during the month of December, activations jumped to more than 6.8 million on Christmas day. Ho, ho, ho — ly rising reindeer! That’s a staggering increase and to get a better feel for just how impressive those numbers are, only 2.8 million devices were activated last Christmas day.
Sudden changes to App Store rankings for both free and paid games and applications has led to speculation that Apple has changed its App Store ranking algorithm. The App Store’s bestselling chart was previously based purely on the number of times an app was downloaded; now it seems like application usage is also taken into account when iOS apps are ranked.
One of the most noticeable shifts for an application was to the official Facebook app, which jumped straight to the number 1 spot in the free chart after hovering between 10th and 20th for the last year. Other popular apps, such as Netflix and Pandora, also jumped up the chart after the adjustment.