If you asked most people what the average price of an iPhone app is, they’d probably say $0.99. But nope. As of April, the average price of an iPhone app is even lower. Shockingly low, even: a mere $0.19. And iPad’s a little higher, but not by much.
When we talk about the Android/iOS wars, we often talk about it as a purely binary conflict. If one side wins, the other side must lose.
According to the latest Flurry Mobile Report, though, that simply isn’t true. There’s room for two kings, and while Android has surpassed iOS in overall marketshare, people spend much more time in-app on iOS.
Advertising and mobile analytics company, Flurry, has released some new stats on the reach that mobile apps seem to be enjoying. The take-away here is that the number of people using mobile apps in any given day, at least the apps that Flurry tracks, seems to be growing into a sizable group of people, albeit a bit fragmented across platforms and devices.
Flurry estimates that there were 224 million active mobile users in apps tracked this past February across iOS and Android, which is a bit more than the number of active users (221 million) during the same month on laptop or desktop computers, as measured by comScore, a similar company that tracks computer user data.
Apple is hoping to have a group lawsuit alleging it collected data from million of customers while they used approved apps thrown out of court after arguing that the plaintiffs have failed to prove their claims. At a hearing in San Jose, California, on Thursday, lawyers asked U.S. District Judge Lucy Koh to give the designate the suit a class action — but Apple says they cannot prove any harm has been done.
Smartphones and tablets have been the hottest Christmas gifts in recent years, and the 2012 holidays were by far the biggest yet for Android and iOS. A new study from mobile analytics firm Flurry has found that a record-breaking 17.4 million Android and iOS devices were activated on Christmas Day, leading to an equally record-breaking 328 million app downloads.