Apple Watch’s new ads focus on travel and fitness

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Apple Watch is for setting goals and sticking with them.
Apple Watch is for setting goals and sticking with them.
Photo: Apple

Apple continued its marketing blitz for the Apple Watch today with four new TV ads that highlight how useful the new wearable is for fitness freaks as well as travel junkies.

Two of the clever new ads titled ‘Beijing’ and ‘Berlin’ show two sets of friends using Apple Watch and its many apps to explore the city, talk to locals in a different language, and communicate on the fly. The other two ads feature number fitness and goal setting apps, as well as how the watch brings people closer together.

You can watch all four ads below:

Running with Apple Watch, a beginner’s guide

For your first run, select an “open” goal
For your first run, select an “open” goal
Photo: Graham Bower / Cult of Mac

If you bought an Apple Watch hoping it would help you get fit, but you haven’t been on your first run yet, maybe you need of a little more encouragement. So here’s some advice from a reformed couch potato.

The first workout is the hardest. It gets progressively easier and more rewarding from there. You just need to know how to get started.

The fitness apps that gave me six-pack abs

iMuscle's anatomical models look a bit leaner than I had in mind.
iMuscle's anatomical models look a bit leaner than I had in mind.
Photo: Graham Bower/Cult of Mac

I saw my six pack for the first time at the age of 40. Prior to that, my abs had been hidden behind a thick layer of fat that I’d built up over years of living a sedentary geek lifestyle. The only exercise I got was racing to be first in line at the Apple Store for a product launch.

Then one day, a doctor told me I had cancer and my whole world changed. There’s nothing like a brush with death to make you take your health more seriously. Suddenly, I wanted to get fit, but true to my geek heritage, I would do it using my iPhone. Abs? There must be an app for that.

Apple’s fitness guru hits the road for tour of Asia and Australia

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Jay Blahnik, Apple'
Jay Blahnik, Apple's Director of Fitness and Health Technologies
Photo: Apple

Apple Watch could become one of the most important devices you can shackle yourself to, so to amp up the Apple faithful into more heatlh-focused nerds, Apple has sent fitness guru Jay Blahnik on a special events tour in Australia, China and Japan.

Blahnik is touring the areas to talking to some of the biggest personal trainers about the intersection between fitness and technology. At the Apple Store in Sydney, Australian personal trainer Michelle Bridges sat down for an interview with Blahnik to talk about some of things she’s learned from filming the Australian version of The Biggest Loser.

You can watch part of their interview below: