Why it’s impossible to keep up with the Apple Watch Activity app

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Time to take the stairs, not the elevator.
Time to take the stairs, not the elevator.
Photo: Graham Bower/Cult of Mac

The Activity app on your Apple Watch suggests new “Move goals” each week, based on how many calories you burned the previous week. To test how this works in practice, I accepted every new goal my Watch suggested during the past 10 weeks.

The Move goals became progressively more challenging as the test went on. They nearly doubled, from 950 to 1,840 calories, and I could no longer keep up. I realized that Apple is following the Peter Principle, and that’s why I was always destined to fail.

Apple Watch’s new ads focus on travel and fitness

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Apple Watch is for setting goals and sticking with them.
Apple Watch is for setting goals and sticking with them.
Photo: Apple

Apple continued its marketing blitz for the Apple Watch today with four new TV ads that highlight how useful the new wearable is for fitness freaks as well as travel junkies.

Two of the clever new ads titled ‘Beijing’ and ‘Berlin’ show two sets of friends using Apple Watch and its many apps to explore the city, talk to locals in a different language, and communicate on the fly. The other two ads feature number fitness and goal setting apps, as well as how the watch brings people closer together.

You can watch all four ads below:

Running with Apple Watch, a beginner’s guide

For your first run, select an “open” goal
For your first run, select an “open” goal
Photo: Graham Bower / Cult of Mac

If you bought an Apple Watch hoping it would help you get fit, but you haven’t been on your first run yet, maybe you need of a little more encouragement. So here’s some advice from a reformed couch potato.

The first workout is the hardest. It gets progressively easier and more rewarding from there. You just need to know how to get started.

The fitness apps that gave me six-pack abs

iMuscle's anatomical models look a bit leaner than I had in mind.
iMuscle's anatomical models look a bit leaner than I had in mind.
Photo: Graham Bower/Cult of Mac

I saw my six pack for the first time at the age of 40. Prior to that, my abs had been hidden behind a thick layer of fat that I’d built up over years of living a sedentary geek lifestyle. The only exercise I got was racing to be first in line at the Apple Store for a product launch.

Then one day, a doctor told me I had cancer and my whole world changed. There’s nothing like a brush with death to make you take your health more seriously. Suddenly, I wanted to get fit, but true to my geek heritage, I would do it using my iPhone. Abs? There must be an app for that.