Nike unveils new Apple Watch with ‘bone and black’ band

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Say hello to the new Nike Apple Watch.
Say hello to the new Nike Apple Watch.
Photo: Nike

Apple’s partnership with Nike has birthed a fresh new look for the Apple Watch Series 2 aimed at runners with a passion for style.

Nike unveiled its new twist on Apple’s iconic wearable today, dubbed the Apple Watch NikeLab. Nothing is new on the watch as far as hardware upgrades go, but the new “bone on black” band is so gorgeous fitness freaks will probably be lining up to get it on their wrists.

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Teens love their iPhones more than ever

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Red iPhone 7 rear
iPhone is king among teens.
Photo: Ste Smith

The iPhone has never been more popular with teens, according to a new survey that found 76 percent of U.S. teenagers with a smartphone own an Apple.

Investment firm Piper Jaffray’s semiannual teen survey discovered that iPhone ownership among teenagers rose seven points from spring 2016, when 69 percent of U.S. teens owned an iPhone. The news gets even better for Apple — 81 percent of teens surveyed say they plan to buy an iPhone the next time they upgrade.

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Beyoncé lends a hand in colorful Apple Watch ad

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Apple Watch is the perfect workout companion.
Apple Watch is the perfect workout companion.
Photo: Apple

Apple dropped a colorful new ad for the Apple Watch Series 2 this morning to promote the wearable’s fitness features and waterproof design.

The fun new Apple Watch ad features a cast of different athletes going through their workouts while Beyoncé’s song “Freedom” blasts throughout the video. Other athletes and adventurers can be spotted in the minute-long ad that encourages watchers to “live bright.”

Check it out:

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How to set up and track Apple Watch wheelchair workouts

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Apple watch wheelchair exercise
Apple Watch now supports wheelchair users.
Photo: Buster Hein/Cult of Mac

People in wheelchairs no longer get treated like second-class citizens when it comes to Apple Watch’s fitness-tracking features. With the recent watchOS 3.0 update, which brings lots of big changes to the fitness-oriented wearable, Apple Watch wheelchair workouts can be tracked after a quick and easy setup.

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Apple Watch Nike+ launches in 41 countries on October 28

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Apple Watch Nike Plus
You have to buy a Nike+ watch to get the band.
Photo: Buster Hein/Cult of Mac

New Macs aren’t the only new products on the horizon for Apple this week.

Apple revealed today that the Nike+ edition of the Apple Watch Series 2 will be available in over 41 countries starting Friday. More countries will get supply during the weekend. But if you want to buy a Nike+ band for the Apple Watch you already own, you’re out of luck.

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Apple Watch heart rate monitor is a beat ahead of the competition

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Update your fancy wrist computer to the latest watchOS.
Apple Watch blasts your wrist with green light to read your pulse.
Photo: Ste Smith/Cult of Mac

Fitness fanatics that want a good heart rate reading from their wrist better get an Apple Watch.

A new study of the four most popular wearables on the market found Apple Watch to be the most accurate smart watch for tracking heart rate. And it wasn’t even close.

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Microsoft just killed its Apple Watch competitor

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The Microsoft Band 2 never caught on.
The Microsoft Band 2 never caught on.
Photo: Microsoft

The Microsoft Band may have just met its demise.

Microsoft’s online store has officially stopped selling the Band 2 which was positioned as a competitor to the Apple Watch. The company also revealed today that it will not release a new Microsoft Band 3 this year.

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