Survival Of The Fittest: iPhone Accessory Maker Fitbug Sues Fitbit For Trademark Infringement
Fitbug is a company that makes exercise accessories that work with iPhone apps. Fitbit is also a company that makes exercise accessories that work with iPhone apps. Their names are similar, and so are their products. It’s kind of like they’re the same company, except they’re totally not, and that’s the problem.
The confusion between the names of the two companies has really started to get under Fitbug’s skin, so it’s decided to sue Fitbit for trademark infringement to decided who gets to be the fittest company in the U.S.
