Apple Watch no closer to knocking Fitbit off its throne

Update your fancy wrist computer to the latest watchOS.
Fitbit won't be worried about Apple Watch... yet.
Photo: Ste Smith/Cult of Mac

Despite its focus on helping you get fit, Apple Watch is still no closer to knocking Fitbit off its throne.

The company’s much more affordable fitness trackers have helped it claim 61.7 percent of the U.S. wearables market so far, while Apple’s first smartwatch has grabbed just 6.8 percent since making its debut last April.

Fitbit CEO: Apple Watch is ‘the wrong way to approach’ wearables

Get ready to see plenty more of these in the coming years.
The Apple Watch is no Fitbit. Apparently.
Photo: Jim Merithew/Cult of Mac

The Apple Watch may have out-earned Rolex to the tune of $1.5 billion last year, but according to Fitbit CEO’s James Park, Apple’s pursuing the wrong direction with its wearable devices.

“We look at it from a consumer point of view,” Park said, noting that the Apple Watch, “is a computing platform [instead, and] that’s really the wrong way to approach this category from the very beginning.”

Will Fitbit’s ‘magic number’ really step up your fitness game?


Where will Fitbit’s 10,000 steps a day lead you?
Where will Fitbit’s 10,000 steps a day lead you?
Photo: Graham Bower/Cult of Mac

Fitbit reported its best-ever holiday sales this week, but investors are fretting because the wearable maker’s guidance for the current quarter is lower than expected. Some analysts are questioning whether Fitbit can hold its own against competition from Cupertino.

Apple Watch has proved to be a fantastic fitness tracker for many Cult of Mac readers. So I was curious to find out how Fitbit’s trackers compare. They may be cheaper than Apple Watch, but are they as effective at promoting healthy habits?

Apple Watch’s biggest competitor is running into problems


Photo: Fitbit
Fitbit's in the s**t.
Photo: Fitbit

We still don’t have exact sales numbers on the Apple Watch, but something is clearly having a big impact on Fitbit, Apple’s biggest rival in the fitness wearables category.

Fitbit stock dropped 19 percent today after its forecasts missed estimates, and analysts downgraded the stock as a result. Fitbit shares have declined 44 percent this year so far.

And the Apple Watch? By all accounts we’ve heard, it’s doing pretty darn well.