Apple Watch heart rate monitor is a beat ahead of the competition


Update your fancy wrist computer to the latest watchOS.
Apple Watch blasts your wrist with green light to read your pulse.
Photo: Ste Smith/Cult of Mac

Fitness fanatics that want a good heart rate reading from their wrist better get an Apple Watch.

A new study of the four most popular wearables on the market found Apple Watch to be the most accurate smart watch for tracking heart rate. And it wasn’t even close.

Weary of your wearable? Sell it to us!


broken wearables buyback
It's time to turn tour trashed wearables into cash.
Illustration: Ste Smith/Cult of Mac

Ever open the drawer and go, “Oh yeah. I own a Jawbone”? It’s easy to forget about an old Fitbit or Pebble you’ve got stashed away, but the Cult of Mac buyback program makes rediscovering an unused wearable more like finding a forgotten wad of cash.

We’ll give you the best price for your wearables, from shiny Apple Watches to older, well-worn products that most other buyback programs won’t accept. It’s a no-brainer to quickly and easily turn an old, unused wearable into cold, hard cash.

Apple Watch no closer to knocking Fitbit off its throne

Apple Watch
Fitbit won't be worried about Apple Watch... yet.
Photo: Ste Smith/Cult of Mac

Despite its focus on helping you get fit, Apple Watch is still no closer to knocking Fitbit off its throne.

The company’s much more affordable fitness trackers have helped it claim 61.7 percent of the U.S. wearables market so far, while Apple’s first smartwatch has grabbed just 6.8 percent since making its debut last April.

Fitbit CEO: Apple Watch is ‘the wrong way to approach’ wearables

Get your Apple Watch ready for the new iPhone.
The Apple Watch is no Fitbit. Apparently.
Photo: Jim Merithew/Cult of Mac

The Apple Watch may have out-earned Rolex to the tune of $1.5 billion last year, but according to Fitbit CEO’s James Park, Apple’s pursuing the wrong direction with its wearable devices.

“We look at it from a consumer point of view,” Park said, noting that the Apple Watch, “is a computing platform [instead, and] that’s really the wrong way to approach this category from the very beginning.”

Will Fitbit’s ‘magic number’ really step up your fitness game?


Where will Fitbit’s 10,000 steps a day lead you?
Where will Fitbit’s 10,000 steps a day lead you?
Photo: Graham Bower/Cult of Mac

Fitbit reported its best-ever holiday sales this week, but investors are fretting because the wearable maker’s guidance for the current quarter is lower than expected. Some analysts are questioning whether Fitbit can hold its own against competition from Cupertino.

Apple Watch has proved to be a fantastic fitness tracker for many Cult of Mac readers. So I was curious to find out how Fitbit’s trackers compare. They may be cheaper than Apple Watch, but are they as effective at promoting healthy habits?