Bart van Olphen thinks he can conquer your fear of cooking fish if you’ll just give him 15 seconds.
The seafood chef from Amsterdam uses Instagram’s relatively new video feature for Fish Tales, which is probably the world’s fastest cooking show in this golden age of refined eating.
“People really like the simplicity of the recipes,” van Olphen told Cult of Mac. “You really can learn how to cook in only 15 seconds.”
Cooking shows have been simmering since the early days of television, with pioneers like James Beard and Julia Child unraveling the mysteries of the kitchen. With the emergence of the Food Network in 1993, the format boiled over into a ratings bonanza, turning chefs like Emeril Lagasse and Rachel Ray into celebrities. Now YouTube is home to dozens of shows featuring entrepreneurial cooks seeking to cash in on the foodie craze.