Apple’s new MacBook Pro ad celebrates invention of the Touch Bar

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The Touch Bar is Apple's newest brilliant idea.
The Touch Bar is Apple's newest brilliant idea.
Photo: Apple

The new MacBook Pro finally lands in stores this week, and an awesome new Apple ad celebrates the arrival.

In the new spot, called “Bulbs,” Apple links the invention of fire, the wheel, plow and more to the creation of the Touch Bar, the thin OLED strip that completely changes how you interact with your Mac.

LOL: Galaxy Note 7 return kit includes fire-proof box and gloves

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Note-7-return-kit
Don't return your Note 7 without one of these.
Photo: XDA Developers

After watching $17 billion fall off its market value today, it’s still too early for Samsung to laugh about the whole Galaxy Note 7 debacle. But that doesn’t mean we can’t.

This video of a Note 7 return kit, which includes a fire-proof box and gloves, will certainly put a smile on your face.

Amazon shrinks hardware efforts following Fire phone flop

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amazon-shrinks-hardware-division-ditches-projects-following-fire-phone-flop-image-cultofandroidcomwp-contentuploads20140821c49917c77195fe9b31118f0d3299ea-jpg
Amazon makes drastic changes to prevent another Fire phone disaster.
Photo: Amazon

Amazon has dismissed dozens of engineers and ditched a handful of hardware projects following its dismal attempt at tackling the smartphone market, according to a new report.

The retail giant has also restructured what’s left of its hardware division, combining what was two separate units into one.

Fire breaks out at Apple’s Arizona command center

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We said 'sapphire', not 'a fire'
We said 'sapphire', not 'a fire'
Photo: 12 News

A fire of unknown origin broke out today in Apple’s command center in Mesa, Arizona.

Local firefighters responded at around 11:30 Tuesday morning to the structure, which formerly held sapphire glass supplier GT Advanced Technologies.

A Mesa fire spokesperson said the flames seemed to be localized to the roof of the building, near Signal Butte Road and Elliot Road.