After announcing the new iPhone 5s and iPhone 5c at an event on its Cupertino campus on Tuesday, Apple released its first ads for both devices. One of them — the iPhone 5c one — was shown during the keynote, but the two iPhone 5s clips, which show off its fingerprint sensor and improved camera, were not.
But don’t worry, Apple’s uploaded all three to YouTube, so you can enjoy them when you want, as much as you want, in high definition.
The prospect of Apple redesigning the iPhone’s home button has been floating around the rumor mill for years, but until now it never had much weight. But as the launch of the iPhone 5S draws near, it appears that the iconic home button could finally see its first redesign.
Since the 5S is expected to feature a fingerprint sensor, expect the look of the home button to change. Here’s why:
We’ve been hearing all summer that the iPhone 5S will come with a fingerprint scanner, but it’s one of the few things that wasn’t being confirmed by the countless component leaks. That may have changed today, however. The flex cable pictured above could finally confirm that Apple’s next iPhone will have biometric security embedded within its home button.
iPhone theft has become a huge issue in big city like New York City. In fact, Mayor Bloomberg says the iPhone was responsible for New York City’s first increase in crime in 20 years.
New York Attorney General Eric Schneiderman is supposedly pretty tired of his constituents getting their iPhones stolen from them, so he’s written a public letter to Tim Cook asking why Apple isn’t doing more to stop iPhone theft.