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How a dev doubled his revenue with an April Fools’ joke

This previously free app is making its developer some decent cash. Photo: Rob LeFebvre

This previously free book-cataloging app now makes its developer decent cash, thanks to some shrewd pricing moves. Photo: Rob LeFebvre/Cult of Mac

San Francisco-based developer Giacomo Balli doubled his take on his iPhone apps thanks to an April Fools’ Day joke. When he ratcheted up the price to an eye-popping $4.99 for an app that catalogs books, he got downloads instead of complaints.

The App Store lets devs change the sale price of their apps pretty much any time they like, but most folks take conventional routes: cutting prices during sales or dropping prices to free. Balli made his previously free apps premium with just a toggle.

“There weren’t any app updates, either,” he told Cult of Mac over the phone. “Just the price.”

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