Liveblog: Apple’s toughest earnings call in a decade

By

Earnings_Call_2
How bad is peak iPhone?
Photo: Ste Smith

Apple earnings calls are usually a time for celebration and gloating, but for the first time in over a decade the company is poised to post declining profits.

Tim Cook warned Wall Street that this would likely happen due to declining iPhone sales. Have we really reached “peak iPhone”?

Analysts and reporters will be grilling Cook and Apple CFO Luca Maestri during today’s Q2 2016 earnings call. Investors will be looking for signs that Apple still has room to grow. And Cult of Mac will be right here, liveblogging the entire Apple earnings call — and translating the financial gibberish — when the big event starts at 2 p.m. Pacific.

Get in on the action below:

Beyond The Numbers: What Tim Cook Really Said In Apple’s Q3 2012 Financial Call

By

Beyond just offering up the latest quarterly financial numbers, Apple CEO Tim Cook gave us glimpses of where Apple is heading.
Beyond just offering up the latest quarterly financial numbers, Apple CEO Tim Cook gave us glimpses of where Apple is heading.

Beyond the numbers, there were some tantalizing tidbits about Apple and the company’s future plans during today’s quarterly financial call. While nothing quite lived up to Tim Cook comparing Windows 8 to someone trying to converge a toaster and a refrigerator into a single device during the last call, there were several choice comments.