Is Apple wasting its time trying to fight Snapchat? [Friday Night Fights]


Apple has tried to fight the social networks before.
Photo: Ste Smith/Cult of Mac

Apple’s next big venture could be to go head-to-head with Snapchat and similar content-sharing services. The company is expected to integrate new video features into iOS that would be developed by the engineers behind Final Cut and iMovie.

Friday Night Fights bug But is this a good idea? Apple failed miserably when it tried to take on social networks before, and some would argue that many of its products already suffer as a result of its expansion into new areas.

Join us in this week’s Friday Night Fight as we battle it out over whether Apple is wasting its time trying to fight Snapchat.

The Tool Lets You Control Lightroom and Final Cut With Trackpad Gestures, Or iPad


The Touch is a cool-looking new way to control Adobe Lightroom, either using your Magic trackpad or your iPad. It’s a small app that runs alongside Lightroom (or Final Cut Pro X) and lets you control it using all manner of gestures, taps, and swipes, letting you focus less on which slider to grab and more on looking at the image itself.

Give Your Videos And Indie Projects Award-Winning Effects With Autodesk’s New Smoke

Smoke 2013 unites editing and special effects in one timeline.
Smoke 2013 unites editing and special effects in one timeline.

Visual editing software Smoke may now be in the clear for prosumer or indie filmmakers.

Autodesk’s latest version of Smoke will cost $3,495 and you can run it on your MacBook Pro. While that same wad of cash may still be enough to get you a cruddy used car, that’s about one-third the $15,000 price the California-based multinational was asking for the previous version of the software released just last year. The more affordable price may put cool effects like green screens and 3D within reach.

Apple Promises To Add Multichannel Audio Editing & More To Final Cut Pro X This Year


Apple has some huge improvements for Final Cut Pro X in store for this year.
Apple has some huge improvements for Final Cut Pro X in store for this year.

Apple has promised to issue a major update to Final Cut Pro X “sometime during 2012” that will deliver a number of new features, including multichannel audio editing, dual viewers, and more, to its professional video editing software. The Cupertino company provided all the details to producer, editor, and director Larry Jordan.

Avid Launches Semi-Professional Video Editing App For The iPad



Avid has been making professional video editing software for decades, and with the introduction of the “pro-sumer” Final Cut Pro X, many industry leaders have turned back to Avid for their editing needs.

Interestingly, Avid has launched an official app called Avid Studio for the iPad. With more features than the iMovie iPad app, Avid Studio is the first semi-professional editing tool to hit Apple’s tablet.