Apple Launching New Marketing Push For Final Cut Pro X To Win Over Professionals


Final Cut Pro X

It has been two years since Apple debuted the completely redesigned Final Cut Pro X in the Mac App Store for only $300. Final Cut Pro X was a simplified, barebones version of the $700 workhorse that came before it, and Apple managed to lose the faith of many media professionals in one fell swoop. Although Apple has continued to add big features to the new Final Cut over the years, many pro users have abandoned it for other alternatives.

Apple is beginning a new Final Cut marketing push to win back the hearts of professionals, according to a new report.

Apple’s Latest Update To Final Cut Pro X Brings Multichannel Audio, RED Support, And Much More


The new dual viewer in Final Cut Pro X means you can compare shots quickly.
The new dual viewer in Final Cut Pro X means you can compare shots quickly.

At the 2012 National Association of Broadcasters show back in April, Apple promised a huge update to Final Cut Pro X before the end of the year. While Apple unveiled the iPad mini and a host of new products in San Jose yesterday, employees in Cupertino pushed out that update for Final Cut Pro X users in the Mac App Store.

Yesterday’s update is the biggest update to Final Cut Pro X ever, and it proves that Apple still cares about professionals.

Things You May Not Already Know About The New MacBook Pro’s Retina Display


If your Retina MacBook Pro isn't delivering the battery life you expected, try this simple fix.
If you're the lucky owner of a new MacBook Pro, here are some things you should know.

We’ve been drooling over the next-generation MacBook Pro since Apple unveiled it at WWDC earlier this month, and we thought we knew all there was to know about its gorgeous high-resolution Retina display. However, Apple surprised us with a new FAQ page on its website this morning, which reveals a number of things about the notebooks new screen that we hadn’t heard before, which will help you make the most of your new display.

Here are a few of the things that you may be interested in.

WWDC Gone Wild On This Week’s CultCast – New MacBook Pros And iMacs


Apple’s World Wide Developer Conference is swiftly approaching (June 11th!), and we know they have some big announcements up their sleeves. Will we see new “Air like” Macbook Pros with SSDs and no DVD drives? Are updated iMacs with Retina displays on the horizon? And what about iOS 6? We tell you what we know on our brand new CultCast.

And then a segment we love: listener questions! You’ve tweeted at us and we’re ready to answer all your queries.

Our all-new CultCast is on iTunes now — subscribe to listen and read on for our show notes!

Give Your Videos And Indie Projects Award-Winning Effects With Autodesk’s New Smoke

Smoke 2013 unites editing and special effects in one timeline.
Smoke 2013 unites editing and special effects in one timeline.

Visual editing software Smoke may now be in the clear for prosumer or indie filmmakers.

Autodesk’s latest version of Smoke will cost $3,495 and you can run it on your MacBook Pro. While that same wad of cash may still be enough to get you a cruddy used car, that’s about one-third the $15,000 price the California-based multinational was asking for the previous version of the software released just last year. The more affordable price may put cool effects like green screens and 3D within reach.