Ferrari boss thinks Cupertino will outsource Apple Car


Tim Cook wanted to use the BMW i3's body for Apple Car.
Tim Cook wanted to use the BMW i3's body for Apple Car.
Photo: BMW

It’s an open secret that Apple is building it’s own electric car, but according to the chairman of Ferrari, Sergio Marchionne, it’s unlikely that the company will actually manufacture the vehicle on its own.

In an interview this morning on CNBC, Marchionne said that he believes the automotive industry is a space where Apple could really exhibit its skills. However, designing a car and making it are two different things, so Apple will probably have to outsource production.

Fiat CEO says Apple’s planning an ‘intervention’ for the car

We'd like to buy this directly from Apple, OK?
iCar Concept art: Josh Baré/DeviantArt CC
Photo: Josh Baré/DeviantArt CC

The CEO of Fiat Chrysler made a recent trip to Silicon Valley that included a ride in Google’s self-driving car as well as a meeting with Tim Cook to talk about Apple’s automotive ambitions.

Sergio Marchionne, Fiat’s chief executive, spoke Saturday at the opening of a Maserati dealership near Toronto, Canada, and said he had recently met with both Apple and Tesla to talk about the future of cars — and found out more about what Apple’s planning.

This Week In Cult of Mac Magazine: The CarPlay Revolution

carplay Amazon
Cover design Rob LeFebvre.

This week Cult of Mac Magazine looks under the hood at Apple’s new CarPlay iOS 7.

Called “smart and seamless” by those lucky enough to test it out behind the wheel of a Ferrari at the International Geneva Motor Show, the system will be coming to a dashboard near you as soon as 2014.

Reporter Luke Dormehl talks to experts about what the impact will be for the rest of us: whether smart driving and whether we’ll all be heading down the road to the quantified ride anytime soon.

There is a lot of misinformation about CarPlay — from Apple’s relationship with automakers to the suggestion that it’s working side-by-side with BlackBerry  — and the analysts we spoke to have an interesting take on what the new system means for Apple and where the Cupertino company might be headed.

As always, we’re here for comments, suggestions and bug fixes, so send ’em to my email below or hit the “send” icon top right.

Cult of Mac Magazine



Ferrari Shows Off CarPlay In Geneva With Apple Exec Greg Joswiak


Ferrari chairman Luca di Montezemolo and Apple's Greg Joswiak at the Geneva Motor show
Ferrari chairman Luca di Montezemolo and Apple's Greg Joswiak at the Geneva Motor show

Yesterday Apple announced CarPlay, and we’ve already seen the software working in Volvo and Mercedes-Benz vehicles. Apple’s head of iOS marketing, Greg Joswiak, took the stage with Ferrari at the Geneva Motor Show to unveil CarPlay in the Ferrari FF, the world’s fastest four-seater.

CarPlay is launching this week with Ferrari, Mercedes-Benz, and Volvo on board. Apple says more partners are coming later this year, including BMW, Ford, Kia, Land Rover, Nissan, and Toyota.