iPhone And Online Ordering Has Become Mainstream And Big Business

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Ordering and paying for food using a mobile app or website has hit the mainstream.
Ordering and paying for food using a mobile app or website has hit the mainstream.

Many fast food and restaurant chains now offer iPhone apps that facilitate ordering for delivery or pick up. A number of services, like Splick-it and Grubhub, also help facilitate such orders through an iOS app, offering independent restaurants to compete with the chains. Beyond apps, there are web-based services like Mealeo that offer the same functionality. Despite being a relatively new phenomenon, online and mobile ordering has become a serious business – over two-thirds of Americans use such services on a regular basis.

In fact, of those two-thirds of Americans, most say they tend to order more from a mobile or web service than they would over the phone or in person.