There are a handful of intrinsic beliefs that Apple has as company – most of which came from Steve Jobs. The constant focus on building experiences rather than just products is one of them. Another is that Apple looks forward and not backward when it comes to technology. The company simply acknowledges that to offer its users truly great new experiences (and products), it cannot hold onto (and be held back by) outdated technology.
Apple often gets criticized for pushing its technologies and its users forward, particularly in business and enterprise IT circles. Despite that criticism, Apple may be doing companies (and users) a big favor by not supporting older Macs and OS X releases indefinitely as Microsoft does with Windows XP – and that advantage isn’t just about better products.
An IDC study commissioned by Microsoft discovered that supporting XP now costs companies and schools five times what it would cost them to support Windows 7 – making Apple’s forward-looking policy not only technically advantageous but also significantly less expense in the long run.