All items tagged with "Exclusive interview"
Engineers are far more important than managers at Apple — and designers are at the top of the hierarchy. Even when you look at software, the best designers like Bill Atkinson, Andy Hertzfeld, Steve Capps, were called software designers, not software engineers because they were designing in software. It wasn’t just that their code worked. It had to be beautiful code. People would go in and admire it. It’s like a writer. People would look at someone’s style. They would look at their code writing style and they were considered just beautiful geniuses at the way they wrote code or the way they designed hardware.
Apple has a reputation for sweating the details. Even its packaging is beautiful and carefully designed. This all came from Japan, says John Sculley.
On Thursday, we’ll be publishing an exclusive interview with ex-Apple CEO John Sculley. It’s the first time Sculley has talked publicly about Steve Jobs since he was forced out of Apple in 1993.
In the interview, Sculley reveals the secrets of Jobs’ methodology, and a few surprises: