27% of smartphone buyers in Europe swapped Android for iPhone last quarter

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27-of-smartphone-buyers-in-europe-swapped-android-for-iphone-last-quarter-image-cultofandroidcomwp-contentuploads201504iPhone-6-Plus-vs-Note-4-jpg
Consumers aren’t bored of the iPhone 6 yet.
Photo: Killian Bell/Cult of Android

Apple’s iPhones might be on the verge of a big refresh this month, but that doesn’t make them any less appealing to those looking to take a break from Android.

In Europe, 27 percent of smartphone shoppers swapped their Android for an iPhone last quarter, while 9 percent of consumers made the same switch in the U.S.

iPhone is killing it in Europe thanks to Android switchers

Photo: Cult of Android
Photo: Cult of Android

Europe was supplanted by China this past quarter as the second most important market for Apple, but according to a new report from Kantar, the iPhone-maker is gaining grown in Europe thanks to Android switchers.

Over 30% of Apple’s new customers in Europe last quarter switched over from Android. All the new converts have pushed iOS’ marketshare in Europes five largest countries to 20.3%, marking a 1.8% increase from 2014.

Check out the graph below:

Apple Pay could be coming to Europe as early as mid-April

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This scene could be coming to Europe before too long. GIF: Buster Hein/ Cult of Mac
This scene could be coming to Europe before too long. GIF: Buster Hein/ Cult of Mac

The question of when European iPhone owners can expect to start using Apple Pay may be answered sooner rather than later. Visa Europe has announced that it is putting in place the infrastructure to allow contactless payment terminals to support the “tokenization” service used by Apple Pay.

The technology will be in place by mid-April, after which Apple could theoretically introduce Apple Pay anytime it wishes.

Apple will spend $1.93 billion in Europe on its greenest data centers yet

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Apple's “big-ass” data center in North Carolina. Photo: Engadget
Apple's “big-ass” data center in North Carolina. Photo: Engadget

Apple plans to open two new data centers in Europe, its biggest European project to date. Located in Ireland and Denmark, the twin data centers will power the company’s online services including the iTunes Store, App Store, iMessage, Maps and Siri for local customers.