Apple will answer objections to proposed Ireland data center


New data center will be one of Apple's biggest projects in Europe to date.
Photo: John Hoey/Ste Smith/Cult of Mac

Apple is set to face a hearing over its proposed 850 million euro ($960 million) data centre in Athenry, Ireland — one of Apple’s biggest projects in Europe to date, which is scheduled to open in 2017.

The hearing over the proposed data center, which will help power Apple Music, the App Store, iMessages, Maps and Siri, will be with An Bord Pleanála, an independent, statutory body that decides on appeals from planning decisions made by local authorities in Ireland.

Apple Stores go green in advance of Earth Day


Apple's shelling out billions to go green.
Environmental concerns have been a big theme during Tim Cook's reign at Apple.
Photo: Apple

One week before Earth Day, Apple has changed its iconic one color logo to a green-leafed one at select Apple Stores — echoing Apple’s goal under Tim Cook of leaving the world a better place.

Retail staff will also be rocking special green shirts for the week — celebrating the fact that select brick-and-mortar retail stores belonging to Apple now run on renewable energy.

Apple reveals how long its devices typically last


How long do you keep your Apple devices?
Photo: Cult of Mac/Ken Marshall CC

How many years do you use your iPhone, iPad, Apple TV or Mac before shutting it down for the last time and sending it to the big Apple Store in the sky?

While Apple products are typically far more solid and long-lasting than those made by rivals, the company offers a clue in a newly released document concerning Apple and its commitment to the environment.

Apple Stores will ditch plastic bags for paper this month


Am I the only one who dislikes Apple Store bags?
Goodbye, old friend!
Photo: hellosanta1225

As part of Apple’s continued focus on the environment, Apple Stores will soon ditch their instantly recognizable plastic bags for new paper ones made of 80 percent recycled materials.

The official changeover happens April 15, although stores will continue to use the old plastic bags until they run out of stock. The new bags come in both medium and large sizes.

Apple helps fund Ireland’s ocean energy initiative with €1m


Apple wants to see a new wave of renewable energy research.
Photo: Graham Cook/Flickr CC

Apple is working with the Sustainable Energy Authority of Ireland (SEAI) to fund research toward ocean energy with a whopping €1 million, or approximately $1,072,662. The fund would commence in 2016 and donate €250,000 every year for four years.