Ordering and paying for food using a mobile app or website has hit the mainstream.
Many fast food and restaurant chains now offer iPhone apps that facilitate ordering for delivery or pick up. A number of services, like Splick-it and Grubhub, also help facilitate such orders through an iOS app, offering independent restaurants to compete with the chains. Beyond apps, there are web-based services like Mealeo that offer the same functionality. Despite being a relatively new phenomenon, online and mobile ordering has become a serious business – over two-thirds of Americans use such services on a regular basis.
In fact, of those two-thirds of Americans, most say they tend to order more from a mobile or web service than they would over the phone or in person.
Microsoft may try to challenge the iPad’s place in the classroom, but time isn’t on its side
The iPad became a big hit in the K-12 education market over the past year. Pioneering schools that brought Apple’s tablet into the classroom last school year proved that the iPad can be a excellent learning tool – one that has immense power to transform education.
As the new school year begins, and hundreds of thousands of students across the U.S. become iPad users thanks to one-to-one iPad deployments, there’s already talk that the iPad’s success in schools will be short-lived. The belief is that iPads will quickly be replaced by tablets running Microsoft’s Windows RT or Windows 8.
What lessons can businesses and app developers learn from the federal government?
The U.S. federal government may not be where you’d expect to see mobile innovation or find good app development suggestions. While there’s still a public sector bureaucracy in government, a number of government agencies are beginning to develop new ways to connect with citizens and invest in mobile technologies for internal use.
Granted, most agencies are doing so because of requirements under the Obama administration’s 21st Century Digital Government Strategy. One of which is that every federal agency must make two high-value, customer-facing services available via mobile devices over the next year. Still, the innovation is happening and the agencies that have already taken up the challenge are good models for agencies that have yet to do so.
They’re also good sources of advice for any organization that is beginning to develop an iOS or mobile app strategy.
The iPhone and iPad present unique marketing opportunities and challenges.
Over the past several months, we’ve seen studies on the reactions that iPad and iPhone users have to mobile marketing initiatives. Often these studies suggest that the iPad is a golden opportunity for marketing professionals. We’ve also seen the ways that companies are shooting themselves in the foot by not taking advantage of the unique capabilities of mobile devices, particularly when it comes to the iPad and other tablets.
So what does it take to develop a successful mobile marketing campaign? It takes a real understanding of the advantages and disadvantages that mobile devices offer, understanding their place in a consumer’s daily life, and recognition that mobile marketing needs to treated as part of a brand strategy.
Lexington School District One in South Carolina shows what it takes to roll out iPads to thousands of students.
Many school districts around the country are embarking on new territory this back to school season – deploying hundreds or thousands of iPads to students. Most of the deployments will be one-to-one initiatives where every student receives a school-owned iPad to use for this school year or their entire scholastic career. Planning such a roll out isn’t easy, but schools and districts making the shift this year have the advantage of looking what worked and didn’t work from counterparts that pioneered the iPad in the classroom last year.
One school district, Lexington County School District One of South Carolina, has served as a model for many other schools around the country. The district offers a lot of insight into the technical requirements, education policy issues, and roll out processes in such a colossal undertaking.
Does it really matter if Marissa Mayer wants everyone at Yahoo to use an iPhone?
Apparently Marissa Mayer wants everyone at Yahoo to use an iPhone and she may be willing to spend some of Yahoo’s cash to buy everyone in the company an iPhone if that’s what it takes. The move would be unusual on a couple of different fronts and it would buck some of the trends popular in the Internet and technology industries as well as in mainstream business. The biggest question isn’t what this means for Yahoo – it’s what will consumers and the industry think about her an Yahoo if she does
The release of iOS 6 just weeks away. The new release includes a range of new features. Some seem tailor-made for business use like the new VIP contacts feature in Mail. Others are clearly designed for a mass-market consumer audience. Even those consumer-oriented additions have a lot of potential for use in the office, however.
The iPhone and iPad are the most preferred mobile devices in healthcare.
The iPhone is the most popular device among medical professionals, followed by the iPad and then Android smartphones. That’s one of the key findings in a new study that examines the relationship between electronic health records (EHR) systems, mobile technology, and how doctors, nurses, and other healthcare providers use both mobile devices and EHR systems.
One of the biggest points of the survey, however, is that the vast majority of U.S. healthcare providers do not use a mobile device to access electronic records. In fact only about in one in twenty (6%) use a mobile device to access electronic records or prescribe medications using an electronic prescribing system. That’s despite the fact that almost three-quarters (72%) of providers report using mobile technology as part of their practice.
Template packs for iBooks Author, help make your ebooks look unique and professionally designed.
Although Apple pitched iBooks Author as a tool for educators, the company fully supports anyone who want to create an ebook using iBooks Author to do so. Apple also lets anyone that creates an ebook with iBooks Author to distribute it through the iBookstore – the catch being that the iBooks Author edition of an ebook can’t be published using another company’s store (though the text of the title can be repackaged using other apps and sold elsewhere). As usual, Apple will take a 30% cut of any sales.
There are, of course, plenty of non-education uses for iBooks Author.