The iPhone and iPad present unique marketing opportunities and challenges.
Over the past several months, we’ve seen studies on the reactions that iPad and iPhone users have to mobile marketing initiatives. Often these studies suggest that the iPad is a golden opportunity for marketing professionals. We’ve also seen the ways that companies are shooting themselves in the foot by not taking advantage of the unique capabilities of mobile devices, particularly when it comes to the iPad and other tablets.
So what does it take to develop a successful mobile marketing campaign? It takes a real understanding of the advantages and disadvantages that mobile devices offer, understanding their place in a consumer’s daily life, and recognition that mobile marketing needs to treated as part of a brand strategy.
Lexington School District One in South Carolina shows what it takes to roll out iPads to thousands of students.
Many school districts around the country are embarking on new territory this back to school season – deploying hundreds or thousands of iPads to students. Most of the deployments will be one-to-one initiatives where every student receives a school-owned iPad to use for this school year or their entire scholastic career. Planning such a roll out isn’t easy, but schools and districts making the shift this year have the advantage of looking what worked and didn’t work from counterparts that pioneered the iPad in the classroom last year.
One school district, Lexington County School District One of South Carolina, has served as a model for many other schools around the country. The district offers a lot of insight into the technical requirements, education policy issues, and roll out processes in such a colossal undertaking.
Does it really matter if Marissa Mayer wants everyone at Yahoo to use an iPhone?
Apparently Marissa Mayer wants everyone at Yahoo to use an iPhone and she may be willing to spend some of Yahoo’s cash to buy everyone in the company an iPhone if that’s what it takes. The move would be unusual on a couple of different fronts and it would buck some of the trends popular in the Internet and technology industries as well as in mainstream business. The biggest question isn’t what this means for Yahoo – it’s what will consumers and the industry think about her an Yahoo if she does
The release of iOS 6 just weeks away. The new release includes a range of new features. Some seem tailor-made for business use like the new VIP contacts feature in Mail. Others are clearly designed for a mass-market consumer audience. Even those consumer-oriented additions have a lot of potential for use in the office, however.
The iPhone and iPad are the most preferred mobile devices in healthcare.
The iPhone is the most popular device among medical professionals, followed by the iPad and then Android smartphones. That’s one of the key findings in a new study that examines the relationship between electronic health records (EHR) systems, mobile technology, and how doctors, nurses, and other healthcare providers use both mobile devices and EHR systems.
One of the biggest points of the survey, however, is that the vast majority of U.S. healthcare providers do not use a mobile device to access electronic records. In fact only about in one in twenty (6%) use a mobile device to access electronic records or prescribe medications using an electronic prescribing system. That’s despite the fact that almost three-quarters (72%) of providers report using mobile technology as part of their practice.
Template packs for iBooks Author, help make your ebooks look unique and professionally designed.
Although Apple pitched iBooks Author as a tool for educators, the company fully supports anyone who want to create an ebook using iBooks Author to do so. Apple also lets anyone that creates an ebook with iBooks Author to distribute it through the iBookstore – the catch being that the iBooks Author edition of an ebook can’t be published using another company’s store (though the text of the title can be repackaged using other apps and sold elsewhere). As usual, Apple will take a 30% cut of any sales.
There are, of course, plenty of non-education uses for iBooks Author.
iMessage has a lot to offers a secure messaging platform, but it isn’t without flaws.
When Apple unveiled iMessage, one of the first thoughts for many IT professionals and business users was that Apple had come up with a secure messaging platform that could rival RIM’s BlackBerry Messenger. While iMessage has a lot going for it as a secure messaging platform, there are still some reasons that it may not be an ideal business solution.
PayPal looks to expand its mobile payment market share and features with an app-based payment trial at McDonald’s locations in France.
Square’s announcement of its partnership with Starbucks and the launch of new mobile payment company by several key retail and service chains were signs that the mobile payment industry and digital wallet concept is big business. Late last week, however, there was more news on the mobile payments front that proves that the race is far from over – one could even say that it’s barely started.
In a move that could make Square’s deal with Starbucks seem small and limited, Reuters reports that PayPal may soon be expanding its brand of mobile payments to include on the biggest fast food chains on the planet – McDonald’s. PayPal is currently testing a payment system in 30 McDonald’s locations in France. The company demoed the technology earlier this year.
BYOD programs present security challenges some companies choose to ignore.
The most striking point in a recent report commissioned by Trend Micro was that IT administrators are beginning to rank Apple’s iOS ahead of RIM’s BlackBerry and other mobile platforms, but there were some other significant details in that report.
The report focuses on mobile security and issues related to bring your own device (BYOD) programs. Such programs encourage employees to use their personal iPhones, iPads, Android devices and other mobile technologies to access business resources and perform work related tasks. Many IT professionals believe that BYOD programs introduce security risks – and it looks like they’re right believe that. Decisive Analytics, the company that prepared the report, notes that nearly half the IT professionals that they surveyed in the U.S., U.K., and Germany admitted that their companies had already experienced a mobile-related security breach.
IT administrators have finally warmed up to the iPhone and now rank it as more secure than the BlackBerry.
The perception of the BlackBerry as the most secure and manageable mobile platform seems to be faltering. According to a new report, senior IT administrators now consider Apple’s iOS to be the most secure and manageable platform – despite the fact that RIM offers ten times the number of security and device management policies that Apple provides in iOS.