Here’s one move you probably weren’t expecting from Apple. The company has quietly created a subsidiary dubbed “Apple Energy,” which will allow it to sell the excess electricity it generates from its solar farms.
Lust List: Eve Energy Switch and Power Meter by Elgato
Thanks to this cool little HomeKit gadget from Elgato, I know exactly how much energy my PlayStation 4 uses (79 watts). I also know how much energy is sucked away by my living room lamp (40 watts), my big HDTV (143 watts) and my Apple TV (8 watts).
All I did was plug each of these devices into Elgato’s new Eve Energy Switch and Power Meter, and then pull up the associated app on my iPhone to get instant information on the power being pulled through whatever I’ve plugged in.
The smartplug is also voice-activated, letting me turn on and off whatever device is attached to it.
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Mirror mirror on the wall, who is the greenest tech company of them all? Not Apple, at least according to the Environmental Protection Agency’s list of the Top 30 tech and Telecom companies that run on green power. But they weren’t far from the top.
According to the EPA’s ranking, Intel is the greenest tech company there is, having used over 3 billion kWh of green power in 2013. Next up, Microsoft, who took second place at just under 2 billion kWh. Google came in third with a distant 737 million kWH, and Apple came up in fourth place with 537 million kWH.
There is a consolation prize for Apple, though. While they may only be fourth greenest company in the EPA’s eyes, they did at least source more providers for that power than any other company on the list.
Following heavy complaints from activist group Greenpeace, Apple announced today that all of its data centers will be powered by 100% renewable energy. Apple has also received approval to build its 20-megawatt solar farm next to its other data center in Maiden, North Carolina.
60% of the energy powering Apple’s data centers will be created onsite, while the remaining 40% will be generated through negotiations with local energy providers, like Duke Energy.