Update: False alarm. As we suggested was a possibility, Philips was misunderstood by a reporter. They are actually just bundling Apple TV’s with new televisions, not building in the hardware.
We don’t know exactly what Apple plans on announcing next Thursday, but one thing’s for sure: It’s not just new iPads.
The tagline for the event — “It’s been far too long” — implies that we’re about to see a new version of a product that hasn’t been updated for a while.
One strong candidate is the Apple TV. But if a (possibly premature) announcement by consumer electronics company Philips is anything to go by, Apple might not just be giving the Apple TV a spec bump. Cupertino might announce instead that it will be integrating Apple TV hardware into third-party television sets!