Today in Apple history: Apple backs down in Taylor Swift battle

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Taylor Swift Apple Music ad
These days, Taylor Swift regularly appears in Apple ads.
Photo: Apple

Wednesday22On June 22, 2015, Apple backed down following a brief standoff with Taylor Swift over royalty payments from the soon-to-launch Apple Music service. The company reversed a policy that would have denied royalties to artists during the streaming music platform’s initial three months of operation.

In doing so, Cupertino signaled that this was a kinder, gentler Apple than may have existed previously. Provided the whole thing wasn’t one big publicity stunt, that is.

How LeBron and Cavs channeled Steve Jobs to beat Warriors

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Eddy Cue isn't cheering for Lebron this year.
LeBron took some advice from Eddy Cue's boss this year.
Photo: USA Today

The Cleveland Cavaliers pulled off one of the most improbable comebacks in NBA history on Sunday when they came back to beat the Golden State Warriors — Apple’s favorite team — in the NBA Finals and Steve Jobs was part of the reason why.

LeBron James had to dig deep for inspiration when the Cavs lost the first two games of the NBA Finals. After spending the weekend watching old Muhammad Ali fight, James reportedly realized his team needed something they could connect to to make them believe the series wasn’t over. So before Game 3, James gathered his teammates and played a portion of Steve Jobs’ infamous Stanford Univeristy commencement address from 2005.

Trent Reznor shreds YouTube and Spotify for ripping off artists

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iOS 10 gives Apple Music a makeover.
iOS 10 gives Apple Music a makeover.
Photo: Apple

Apple Music will receive a much-needed makeover as one of the big new features in iOS 10, but according to Apple’s music guru Jimmy Iovine, it’s going to take some time before the streaming service reaches its full potential.

The Beats co-founder sat down for a post-WWDC interview with Apple execs Eddy Cue and Robert Kondrk to talk about the progress of Apple Music. Nine Inch Nails frontman and Apple employee, Trent Reznor, was also in the interview and took some shots at rivals, saying any free-tiered service is not fair to artists.

tvOS update makes Siri search better than ever

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Eddy Cue unveiled the future of tvOS.
Eddy Cue unveiled the future of tvOS.
Photo: Apple

The next generation of tvOS for Apple TV will be more powerful than ever thanks to some huge new updates Apple unveiled today at the company’s WWDC keynote.

Apple VP Eddy Cue showed off new features for Apple’s set-top box that make Siri more powerful than ever while also giving developers new tools to create better tvOS app experiences.

Eddy Cue is Golden State’s biggest cheerleader

Eddy Cue had the best seats in the house to watch the Warrior's comeback.
Eddy Cue had the best seats in the house to watch the Warrior's comeback.
Photo: SF Chronicle/Twitter

The Golden State Warriors completed one of the biggest comebacks in NBA playoff history last night when they beat the Oklahoma City Thunder, and perhaps no one in the arena was as amped as Apple VP Eddy Cue.

You see, Eddy Cue loves basketball. He’s such a big hoops fan that he’s made a habit of getting spotted with some of the game’s biggest stars in the biggest moments. So it should be no surprise that when the Warriors’ local paper announced the team’s win this morning Cue was right on the front page with Steph Curry.

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