The $100,000 iPhone 6 prototype is just the latest in a long string of one-of-a-kind Apple auctions over the years. Check out our gallery for 10 of the other most memorable, once-in-a-lifetime Apple lots ever to go under the hammer.
Want to pretend you're an Apple employee from the dark days before Steve Jobs made his return? These styrofoam and fiberglass signs hung from the east-facing side of Infinite Loop’s Building 3 between 1993 and 1997. They went under the hammer at British auction house Bonhams earlier this year, ultimately fetching $35,000.
If you’re an Apple fan (and who reading this isn’t?), there are few conversations that would be better than sitting down with one of the company’s top execs to quiz them over all things Cupertino.
That was the rationale behind a 2013 auction to raise money for the Robert F. Kennedy Center for Justice and Human Rights. The prize? A cup of coffee with Tim Cook at 1 Infinite Loop. The eye-watering (iWatering?) price tag: $610,000.
Even at that price he’s not going to tell you what the iPhone 7 looks like, or if Jony Ive is working on an aluminum hover board, but it would still be the conversation of a lifetime. If you’re feeling a bit cash-strapped, you could try lunch with Mr. Fix-It Eddy Cue. A related auction went for "just" $10,000.
Steve Jobs was never short of opinions. What made this particular note a bit less common, however, is that it was written by a 19-year-old Jobs during his stint at Atari, suggesting changes to the company's World Cup Soccer arcade game.
It was stamped with Jobs' home address in Los Altos, California, and a Buddhist mantra translating as, "Going, going, going on beyond, always going on beyond, always becoming Buddha."
Apple memorabilia doesn't come much better than this: the original three-page document founding Apple Computer Co. as a company. It was signed by Steve Jobs, Steve Wozniak and Ronald Wayne, the unlucky investor who sold his 10 percent stake in Apple for $800.
Back in 2009, the 42nd president auctioned off a signed (PRODUCT) RED iPod as a show of his support for the fight against AIDS.
A few of the songs it contained? Van Morrison's "Brown Eyed Girl," Carly Simon's "I Get Along Without You Very Well" and Simon & Garfunkel's "Bridge Over Troubled Water." The winning bidder even got a $25 iTunes voucher thrown in.
Apple today officially welcomed Beats Music and Beats Electronics to its family, along with Beats co-founders Jimmy Iovine and Dr. Dre, following its $3 billion takeover back in May.
“Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do,” reads an announcement on Apple.com, while those buying products from the Beats website will now be routed through the Apple Store.
Eddy Cue thinks 2014 will be the best product pipeline Apple’s had in 25 years, and according to the company’s latest filings with the Securities and Exchange Commission, Cupertino is certainly pouring enough money into R&D to back him up.
Apple increased spending in research and development 36 percent year-over-year in Q3, with an extra $425 million being funneled into R&D in the last quarter alone.
Apple today announced the eighth annual iTunes Festival in London with a whole bunch of massive acts already confirmed. Those lucky enough to bag tickets will see the likes of Pharrell Williams, Maroon 5, Kylie, Sam Smith, and Blondie.
Cook and Cue looking casual in Sun Valley. (Photo by @kajawhitehouse on Twitter)
Apple’s Tim Cook and Eddy Cue were invited yet again this year to the illustrious business conference put on by Allen & Company in Sun Valley, Idaho. Today they were spotted walking around and talking to reporters.
The tech and media world’s elites gather in the resort town of Sun Valley annually to discuss potential partnerships and deals behind closed doors. Think of it like a social mixer on steroids for the world’s most powerful business moguls. Everyone from Rupert Murdoch to the CEOs of Comcast and AT&T attend.
While casually strolling through the mountain resort today, both Cook and Cue fielded questions from eager journalists looking to get a juicy quote or scoop.
Tim Cook looking smug at Sun Valley last year. (photo by Rick Wilking, Reuters)
When it comes to all the elite conferences Silicon Valley is so well known for, Apple executives rarely make appearances. Apple’s shortlist includes the annual Code Conference and Allen & Co.’s business conference in Sun Valley, Idaho. The second kicks off next week.
Like last year, Tim Cook and Eddy Cue have been invited to hobnob with the tech and media world’s most powerful players. Both execs attended last year, and if they choose to do so again this year, there will undoubtedly be many interesting conversions had behind closed doors with competitors and potential partners.
The album is dead. So dead Amazon thinks customers won’t even care if all the songs in its new music-streaming service have been spun out of tune by DJs across the country for months.
To boost its digital offerings, Amazon is planning to launch its own music service, reports BuzzFeed, but rather than stocking up on the latest hit songs, Prime Music will shun new releases in favor of a potluck offering of songs and albums that are at least six months old.
Despite the fact that Steve Jobs didn’t want Apple to become a company in which people were constantly asking themselves “What Would Steve Do?” after his death, it was inevitable that people would compare Apple under Tim Cook to Apple under its legendary co-founder.
Asked about that topic during an interview with Walt Mossberg and Kara Swisher at yesterday’s Re/code Code Conference — and specifically whether there had been a “reset” period following Jobs’ death — Eddy Cue commented that:
Eddy Cue and Beats Jimmy Iovine sat in Walt’s famous red chairs to dish on the Beats acquisition
Now that Apple’s acquisition of Beats has finally been made official, Eddy Cue and Jimmy Iovine took the stage at the the inaugural Code Conference tonight to give a peak behind the scenes of deal, as well as glimpse at what’s to come in 2014 – including the best product pipeline the company has seen in 25 years.
The interview comes as Apple is preparing for its annual developer’s conference in San Francisco next week where it’s expected to announce new versions of iOS and OS X, and while will have to wait to see if any hardware will come out as well, Eddy Cue is already hard at work hyping Apple’s upcoming products.
Kara Swisher and Walt Mossberg led the conversation with Eddy Cue starting things off by parroting Tim Cook’s statements that Apple acquired Beats for three reasons: Talent, Headphones, and a Music Subscription Service, before revealing these eight new tidbits on the deal as well as the future of Apple:
Cook opposite Mossberg and Swisher at the D11 conference last year
Elusive Apple CEO Tim Cook will skip his annual sit-down interview with tech journalists Kara Swisher and Walt Mossberg. Instead, Apple is sending two of Cook’s top lieutenants to sit in the hot seat during the Code Conference this May.