Apple tried to sign Chris Rock to iTunes movie deal

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Making TV shows is just one of Apple's many hobbies.
Photo: Apple

Cupertino’s slow flirtation with Hollywood nearly landed Apple an exclusive iTunes movie deal with comedian Chris Rock, according to a new report.

Apple has shown interest in producing original video content of its own. The company bought the rights to James Cordon’s Carpool Karaoke TV show, and it appears Apple has some tepid interest in making the type of movies you’d find on Netflix.

Eddy Cue says TV ‘needs to be reinvented’

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Eddy Cue
Apple VP Eddy Cue runs Apple's media business.
Photo: CNBC

Watching television is still a dreadful experience, according to Eddy Cue, Apple’s senior VP of internet software and services.

The Apple exec sat down for a joint interview with HBO CEO Richard Plepler at Vanity Fair’s New Establishment Summit in San Francisco today. The two media titans discussed the rapidly changing landscape of television, but Cue told the audience that more changes are needed to make the experience better.

Today in Apple history: iCloud takes our files and photos to the sky

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Steve Jobs called iCloud Apple's hard disk in the sky.
Photo: Apple

Oct12 October 12, 2011: Apple launches iCloud, letting users automatically and wirelessly store content and push it to their various devices.

iCloud’s arrival marks the end of Apple’s “digital hub” strategy — and ushers in an age of inter-device communication and non-localized files that Apple continues to build on today.

Eddy Cue joins Tim Cook on Vanity Fair‘s ‘New Establishment’ list

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Apple CEO Tim Cook with Drake
Eddy Cue and Tim Cook personally congratulated Drake.
Photo: Champagnepapi/Instagram

Two of the biggest names at Apple made it onto Vanity Fair‘s 2016 ‘New Establishment’ list that ranks the top names in Silicon Valley, Hollywood and Wall Street. But instead of including designer Jony Ive, the fashion mag bumped him for ugly-shirt-lovin Eddy Cue.

Drake’s Views is first album to hit 1 billion streams on Apple Music

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Apple CEO Tim Cook with Drake
Eddy Cue and Tim Cook personally congratulated Drake.
Photo: Champagnepapi/Instagram

Apple hit a huge milestone this week thanks to Drake’s latest album, Views, which just became the first album to hit one billion streams on Apple Music.

Apple CEO Tim Cook made it a point to personally toast Drizzy on his accomplishment, and presented a plaque to the singer/rapper alongside VP of Service Eddy Cue.