It’s no secret, Samsung has been crawling under Apple’s skin for quite some time. Now, with the release of the Samsung Galaxy S III, Samsung wants iPhone users to know they can make the switch effortlessly thanks to a free app they’re making available to UK Galaxy devices. The app is called Easy Phone Sync, from developer Media Mushroom, and promises to makes transferring your iOS content over to your new Galaxy device a breeze.
Sometimes, something so traumatic happens to the human body that a person undergoes a complete personality shift. The girl who was, before, a model member of the Christian league gets hit by a car suddenly becomes promiscuous and violent. The good-natured guy who helps everyone has a wrench fall on his skull from fifty feet and becomes a drug-addicted psychopath. And the alpha businessman who is in a car crash goes from trading on Wall Street to rambling incoherently and exposing himself on subway platforms.
It’s sad, but it happens, and Samsung wants people who have been unfortunate enough to undergo such mental trauma ending in a complete personality shift to know that they’ve got a friend in them. That’s the only explanation for the Korean manufacturer’s latest play: an app for the deranged minds who are switching from the iPhone to a Galaxy smartphone.