Siri meets its demise in Apple’s Earth Day ad


Hush it down, Siri. Hush it down.
Photo: Jim Merithew/Cult of Mac

Apple is going hard on Earth Day. Company stores changed their Apple logos green. The App Store has a week-long green app promotion. And today the company has released not one, but two ads.

The second Earth Day video from Apple features Siri and Liam hanging out talking about kale smoothies until Apple’s digital assistant meets its demise.

Watch the new ad below:

Apple Stores go green in advance of Earth Day


Apple's shelling out billions to go green.
Environmental concerns have been a big theme during Tim Cook's reign at Apple.
Photo: Apple

One week before Earth Day, Apple has changed its iconic one color logo to a green-leafed one at select Apple Stores — echoing Apple’s goal under Tim Cook of leaving the world a better place.

Retail staff will also be rocking special green shirts for the week — celebrating the fact that select brick-and-mortar retail stores belonging to Apple now run on renewable energy.

CultCast: Details on Apple’s big split, plus how to save on your next Mac



We never thought they’d do it, but Apple is splitting their stock 7-to-1—and on our newest CultCast, we discuss that and other surprising (and non-boring) notes from their recent financial call. Plus, the best way to get the Apple stuff you want at lower prices; OS X betas now available to all; Apple Maps spots Nessie; Apple celebrates Earth Day with some great new marketing; why we’re crazy about Apple Campus 2; and forget Ashton, how about Leonardo DiCaprio as the next Steve Jobs?

LOL your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the audio adventure begin!

And thanks to our friends at New Relic for sponsoring this episode. Yes, New Relic, the all-in-one web application performance management tool that lets you see performance from the end user experience, through servers, and down to the line of application code. Put simply, New Relic helps the people who build modern software understand the stories their data is trying to tell them. If you’re ready to make your software run better, head over to for a free 30 day trial.

Click on for the show notes.

Green Is The New White For Apple On Earth Day [Gallery]


Apple's shelling out billions to go green.
Apple's shelling out billions to go green.
Photo: Apple

Under the watchful eye of Tim Cook Apple’s gone from the most powerful tech company in the world to the most green. Yesterday’s new ad shone the spotlight on Apple’s environmental practices but the true celebrations of going green kicked off today for Earth Day.

Select Apple Stores around the world sprouted green leafed logos to go with new Earth Day shirts and lanyards for Specialists and Geniuses, but rather than driving all the way to your local store we’ve gathered shots of Apple Stores near and far celebrating Apple’s pledge to leave the world better than they found it.

Take a look: