We never thought they’d do it, but Apple is splitting their stock 7-to-1—and on our newest CultCast, we discuss that and other surprising (and non-boring) notes from their recent financial call. Plus, the best way to get the Apple stuff you want at lower prices; OS X betas now available to all; Apple Maps spots Nessie; Apple celebrates Earth Day with some great new marketing; why we’re crazy about Apple Campus 2; and forget Ashton, how about Leonardo DiCaprio as the next Steve Jobs?
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And thanks to our friends at New Relic for sponsoring this episode. Yes, New Relic, the all-in-one web application performance management tool that lets you see performance from the end user experience, through servers, and down to the line of application code. Put simply, New Relic helps the people who build modern software understand the stories their data is trying to tell them. If you’re ready to make your software run better, head over to http://newrelic.com/cultcast for a free 30 day trial.
Under the watchful eye of Tim Cook Apple’s gone from the most powerful tech company in the world to the most green. Yesterday’s new ad shone the spotlight on Apple’s environmental practices but the true celebrations of going green kicked off today for Earth Day.
Select Apple Stores around the world sprouted green leafed logos to go with new Earth Day shirts and lanyards for Specialists and Geniuses, but rather than driving all the way to your local store we’ve gathered shots of Apple Stores near and far celebrating Apple’s pledge to leave the world better than they found it.
Apple’s Nanjing East Retail Store in Shanghai celebrates Earth Day (Credit: Znnina)
To celebrate the fact that April 22 is Earth Day, Apple has updated its logo to include a green leaf, as seen in the above picture of Apple’s giant Nanjing East retail store in Shanghai.
2014 is the first time in eight years that Apple has celebrated Earth Day. In addition to the revised logo, Apple will also give employes at selected stores special Earth Day shirts to wear. A special event is additionally planned to take place in Cupertino.
This is how much it costs in electricity to run my 13’ MacBook Pro per year, if it were continually left on: $11.20. My 32-inch flat screen TV? That’s a whopping $100/year, if left on; but when it’s off, it’ll only drain to the tune of about 75 cents per year (similarly, my MBP only drains about $2/year in sleep mode).
How do I know this? I’ve been (lame-pun alert) charging around, giddily testing everything in the house with Belkin’s Conserve Insight, a brilliant, $30 tool that measures the energy use of any gadget or appliance that plugs into a wall outlet — and the results have been (oh, and again) electrifying enough for me to really change my habits.
Apple has a great recycling program, but they are not the only company to offer such a program. Both RadioShack and Best Buy offer their own recycling programs. I thought it might be nice to share some information about these alternative programs with you on Earth Day.
The reason I’m mentioning this is due to the fact that I often hear from readers that aren’t close to an Apple Store. They often tell me that they may not even have a store in their city or state. Ouch.
Country living might be restful, but I’m glad that I live in a big city since Houston has six Apple Stores accessible to everyone living in Houston or the surrounding areas. Fortunately, some of you without such good access to Apple Stores just might have access to a RadioShack or a Best Buy. So let’s take a look at what they have to offer.
It’s not everyday you see a case like Silva Limited’s bamboo Macbook Pro case. Hand assembled, hand finished, made from sustainable bamboo — it’s obvious these handsome cases have been crafted with love and a ton of attention to detail.
In 2005 Apple responded to mounting pressure from environmental activists by announcing a free recycling program for its iPod digital music players. Fast forward to 2010, five years later, and this wonderful program is still in existence and it isn’t just for iPods. I thought I should remind you about it, because I nearly forgot about it when my 80 Gb iPod started to act flakey last Fall after years of service.
The program is a win-win for customers, like myself, that are interested in recycling electronics (an effort to save the Earth), upgrading to a new iPod, iPhone, Mac, or iPad, and saving some money at the same time.
The iPhone is a phenomenal tool for a bit of tromping about in the bush; navigation, stargazing, photographing/filming and even staying alive can all be accomplished with the help of the little gadget. That is, if it’s got any juice left.
Solio’s Rocsta ($80) — a solar panel mated to a thin slab of a battery in a sleek, flat, user-friendly housing — seems to have been created with a nod to minimalist adventurous types who want a rugged, no-fuss solar charger aong on their next Iditarod or photo shoot for National Geographic.