CultCast: Details on Apple’s big split, plus how to save on your next Mac

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We never thought they’d do it, but Apple is splitting their stock 7-to-1—and on our newest CultCast, we discuss that and other surprising (and non-boring) notes from their recent financial call. Plus, the best way to get the Apple stuff you want at lower prices; OS X betas now available to all; Apple Maps spots Nessie; Apple celebrates Earth Day with some great new marketing; why we’re crazy about Apple Campus 2; and forget Ashton, how about Leonardo DiCaprio as the next Steve Jobs?

LOL your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the audio adventure begin!

And thanks to our friends at New Relic for sponsoring this episode. Yes, New Relic, the all-in-one web application performance management tool that lets you see performance from the end user experience, through servers, and down to the line of application code. Put simply, New Relic helps the people who build modern software understand the stories their data is trying to tell them. If you’re ready to make your software run better, head over to http://newrelic.com/cultcast for a free 30 day trial.

Click on for the show notes.

Green Is The New White For Apple On Earth Day [Gallery]

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Apple's shelling out billions to go green.
Apple's shelling out billions to go green.
Photo: Apple

Under the watchful eye of Tim Cook Apple’s gone from the most powerful tech company in the world to the most green. Yesterday’s new ad shone the spotlight on Apple’s environmental practices but the true celebrations of going green kicked off today for Earth Day.

Select Apple Stores around the world sprouted green leafed logos to go with new Earth Day shirts and lanyards for Specialists and Geniuses, but rather than driving all the way to your local store we’ve gathered shots of Apple Stores near and far celebrating Apple’s pledge to leave the world better than they found it.

Take a look:

Not All Copying Is Bad, Apple Tells Samsung

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Back in the early 80s Apple greeted the arrival of IBM PCs with a snarky full page newspaper ad reading, “Welcome, IBM. Seriously.”

In the past few years, however, Apple’s claws haven’t come out all that often when it comes to taking rivals down a peg or two.

In fact, most of the recent sideways swipes involving Apple tend to be other companies (normally Samsung) taking shots at Apple, rather than the other way around.

Well, the tables have turned in a new print ad which appeared in the UK’s Guardian and free commuter paper Metro today.

Apple Store Logos Go Green For Earth Day

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Apple's Nanjing East Retail Store in Shanghai celebrates Earth Day (Credit: Znnina)
Apple's Nanjing East Retail Store in Shanghai celebrates Earth Day (Credit: Znnina)

To celebrate the fact that April 22 is Earth Day, Apple has updated its logo to include a green leaf, as seen in the above picture of Apple’s giant Nanjing East retail store in Shanghai.

2014 is the first time in eight years that Apple has celebrated Earth Day. In addition to the revised logo, Apple will also give employes at selected stores special Earth Day shirts to wear. A special event is additionally planned to take place in Cupertino.

Belkin’s Energy-Use Gadget Will Change How You Live [Review, Earth Day]

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This is how much it costs in electricity to run my 13″ MacBook Pro per year, if it were continually left on: $11.20. My 32-inch flat screen TV? That’s a whopping $100/year, if left on; but when it’s off, it’ll only drain to the tune of about 75 cents per year (similarly, my MBP only drains about $2/year in sleep mode).

How do I know this? I’ve been (lame-pun alert) charging around, giddily testing everything in the house with Belkin’s Conserve Insight, a brilliant, $30 tool that measures the energy use of any gadget or appliance that plugs into a wall outlet  — and the results have been (oh, and again) electrifying enough for me to really change my habits.