Apple Watch Series 2 may not be enough to boost sales

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Apple Watch Nike Plus
Will the Nike+ bring in more Apple Watch customers?
Photo: Buster Hein/Cult of Mac

The new features on the Apple Watch Series 2 will not be enough to boost overall sales of the wearable, claims KGI Securities analyst Ming Chi Kuo.

Even though the original Apple Watch was only on sale for eight months in 2015, Kuo’s supply chain sources indicate that sales will decline compared to last year.

7 takeaways from Apple’s surprisingly good Q3 earnings

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Apple made $7.8 billion in profit last quarter.
Photo: Jim Merithew/Cult of Mac

Apple shocked investors with better than expected earnings for Q3 2016 today, despite some ominous signs that some analysts claimed signaled we’ve reached peak Tim Cook.

Thanks to the booming App Store business and other Services, Apple raked in an impressive $42.2 billion in revenue, which Tim Cook says, “was way better than we expected from so many different points of view.”

Here are the most important takeaways from today’s earnings call:

Apple schedules Q3 2016 earnings call for July 26

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Apple's next earnings call is less than a month away.
Photo: Ste Smith/Cult of Mac

Apple has scheduled its next earnings call for Tuesday, July 26, at 2 p.m. Pacific. The call, which will be broadcast live, will cover the company’s third fiscal quarter results following the first-ever decline in iPhone sales last quarter.

Why Apple is optimistic, a one-year Apple Watch appraisal, and killer Instagram tips

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Why is Apple so optimistic?
Why is Apple so optimistic?
Photo: Ste Smith/Cult of Mac

Apple’s executive team is optimistic about the company’s future, despite a bleak earnings call. And why wouldn’t they be? Apple’s slump brought in more money than most other tech companies out there.

Read all about the positive spin in this week’s Cult of Mac Magazine, along with a trick to making your iOS folders look round with no jailbreak required, a frank appraisal of the Apple Watch one year in, 8 killer Instagram tips, the world’s biggest Apple Museum and much, much more.

Here are the top stories for this week.

Apple stock hit with biggest drop since 2013

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Apple shares are taking a dive.
Photo: Ste Smith

Apple’s Q2 2016 earnings have been disasterous for the company’s share price, as AAPL stock suffered its worst week in three years.

Wall Street has suddenly soured on Apple, including Carl Icahn, who revealed earlier this week that he dumped all of his shares. With investors offloading shares, the company watched its market capitalization shrink by $65 billion in a mere three days, which is about the equivalent of Cambondia’s net wealth. 

Should ‘peak iPhone’ make Apple terrified about the future? [Friday Night Fights]

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Are you worried about Apple?
Photo: Ste Smith/Cult of Mac

Apple just reported its worst quarter in 13 years.

FNF-bugRight now, that’s just a small blemish on an otherwise darn near perfect record. But the concern is that it could signal the start of a much greater decline, ushering in an era in which Cupertino is no longer the overwhelmingly dominant force in all things shiny and aluminum.

Should Tim Cook and Co. really be worried about declining demand, and should fans be worried about Apple’s future? Or will our favorite gadget maker be back with a bang?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we throw hands (not literally) over these topics and more!

Apple revs up R&D spending amid iCar rumors

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Apple Car might be coming, but will it be special?
Apple Car might be coming, but will it be special?
Photo: Aristomenis Tsirbas/Freelancer

Apple may have reached peak iPhone this quarter after posting declining revenues for the first time since 2003, but rest assured the company is working on the next big thing. 

Tim Cook boasted about the amazingly innovative products coming down Apple’s pipeline, and the company’s latest spending figures show its throwing more money than ever at new ideas.