Why Apple is optimistic, a one-year Apple Watch appraisal, and killer Instagram tips

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Why is Apple so optimistic?
Why is Apple so optimistic?
Photo: Ste Smith/Cult of Mac

Apple’s executive team is optimistic about the company’s future, despite a bleak earnings call. And why wouldn’t they be? Apple’s slump brought in more money than most other tech companies out there.

Read all about the positive spin in this week’s Cult of Mac Magazine, along with a trick to making your iOS folders look round with no jailbreak required, a frank appraisal of the Apple Watch one year in, 8 killer Instagram tips, the world’s biggest Apple Museum and much, much more.

Here are the top stories for this week.

Apple stock hit with biggest drop since 2013

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Apple shares are taking a dive.
Apple shares are taking a dive.
Photo: Ste Smith

Apple’s Q2 2016 earnings have been disasterous for the company’s share price, as AAPL stock suffered its worst week in three years.

Wall Street has suddenly soured on Apple, including Carl Icahn, who revealed earlier this week that he dumped all of his shares. With investors offloading shares, the company watched its market capitalization shrink by $65 billion in a mere three days, which is about the equivalent of Cambondia’s net wealth. 

Should ‘peak iPhone’ make Apple terrified about the future? [Friday Night Fights]

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fnf
Are you worried about Apple?
Photo: Ste Smith/Cult of Mac

Apple just reported its worst quarter in 13 years.

FNF-bugRight now, that’s just a small blemish on an otherwise darn near perfect record. But the concern is that it could signal the start of a much greater decline, ushering in an era in which Cupertino is no longer the overwhelmingly dominant force in all things shiny and aluminum.

Should Tim Cook and Co. really be worried about declining demand, and should fans be worried about Apple’s future? Or will our favorite gadget maker be back with a bang?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we throw hands (not literally) over these topics and more!

Apple revs up R&D spending amid iCar rumors

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Apple Car might be coming, but will it be special?
Apple Car might be coming, but will it be special?
Photo: Aristomenis Tsirbas/Freelancer

Apple may have reached peak iPhone this quarter after posting declining revenues for the first time since 2003, but rest assured the company is working on the next big thing. 

Tim Cook boasted about the amazingly innovative products coming down Apple’s pipeline, and the company’s latest spending figures show its throwing more money than ever at new ideas. 

Liveblog: Apple’s toughest earnings call in a decade

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Earnings_Call_2
How bad is peak iPhone?
Photo: Ste Smith

Apple earnings calls are usually a time for celebration and gloating, but for the first time in over a decade the company is poised to post declining profits.

Tim Cook warned Wall Street that this would likely happen due to declining iPhone sales. Have we really reached “peak iPhone”?

Analysts and reporters will be grilling Cook and Apple CFO Luca Maestri during today’s Q2 2016 earnings call. Investors will be looking for signs that Apple still has room to grow. And Cult of Mac will be right here, liveblogging the entire Apple earnings call — and translating the financial gibberish — when the big event starts at 2 p.m. Pacific.

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