Consumers want AirPods more than Apple Watch Series 2


AirPods will be a hot holiday item.
Photo: Apple

Apple’s new AirPods may look dork as hell when you wear them, but they’re already proving to be more popular with fans than the new Apple Watch Series 2.

Based on a new survey of US consumers by Bank of America, about 12 percent of of respondents say they definitely will purchase the shiny white AirPods, and it could mean billions for Apple.

7 intriguing iPhone 7 features we can’t wait to try


iPhone 7 colors
The iPhone 7 is black to the core.
Photo: Apple

The iPhone 7 was expected to be the most snooze-worthy update Apple has ever come out with, but after busting out a couple of intriguing surprises, the iPhone 7 and iPhone 7 Plus look like the greatest smartphones ever made.

Fans will have to wait until September 16 to get their fingers all over the iPhone 7’s bright new display and sleek black exterior. For now, we’ll continue drooling over these seven new features that completely change the iPhone experience:

Liveblog: Apple unveils iPhone 7 and Apple Watch 2


Bill graham civic auditorium
The iPhone 7 is nearly here.
Photo: Ste Smith/Cult of Mac

Welcome to iPhone Day 2016.

Months of rumors and leaked parts finally culminate today at the Bill Graham Civic Auditorium in San Francisco, where Apple CEO Tim Cook and his merry gang of techno wizards are expected to unveil some new iPhones and Apple Watch.

Cult of Mac is set to liveblog the festivities today. We’ll be mixing real-time details and analysis with all the dull wit and pithy snark we can muster for what is expected to be one of the “most boring iPhone updates” ever. The event starts at 10 a.m. Pacific, but we’ll be getting started well before that.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the possibility of some new AirPods.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the iPhone 7 event liveblog below.