Opening a new Apple product for the first time is pretty close to a holy experience. Part of that is because Apple spends so much time perfecting product packaging so it’s simple, elegant and secure without compromising on intuitiveness.
However, it’s a mistake to think Apple is the only company that pours thought and care into something as basic as a box. In light of the recent rumor that Apple will be working with third-party accessory makers to co-design packaging for their products in Apple retail stores, it’s clear many other companies care as well. It’s about being eye-catching without straying from uniformity, it’s about being simple yet still adorned.
With this spirit in mind, take a look at some of the other electronic companies out there getting extremely creative with their product packaging. The goal for these seems to be making the boxes as gorgeous as the products themselves – and they succeed.