Drake’s Views racks up 250 million streams on Apple Music

Drizzy has been great for Apple Music.
Drizzy has been great for Apple Music.
Photo: Apple

Apple’s big bet on Drake is paying off huge for both sides and shattering records in the process.

Drake’s new album Views is only available on Apple Music, but it’s already been streamed over 250 million times in its first week and his album sales are on pace to be the biggest release by a male artist since Justin Timberlake’s The 20/20 Experience.

Drake airs his Views on Apple Music and iTunes

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Drake talks Apple Music at WWDC.
Drake rocking a vintage Apple jacket at WWDC.
Photo: Apple

Whether it’s hosting a show on Beats 1, sporting a vintage Apple jacket, or having his music tirelessly promoted in Apple Music ads, Drake’s about as established a part of Cupertino these days as Eddy Cue’s collection of Hawaiian shirts.

No surprise then that everyone’s favorite Canadian Degrassi actor-turned-bad-boy-rapper just chose iTunes and Apple Music as the place to debut his new, fourth studio album Views.

Taylor Swift treadmill tragedy pays off for Drake

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Taylor Swift Apple Music ad
It's way less awkward without the sound.
Photo: Apple

Drake’s apparently making bank off of a recent Apple Music ad featuring Taylor Swift faceplanting onto a treadmill.

The video launched less than a week ago on April 1, and since it went live, iTunes sales of Drake’s song “Jumpman,” which features prominently in the spot, have more than quadrupled, Billboard reports. And the playlist Swift pulls up to motivate herself for her cardio workout is showing pretty good numbers on Apple’s streaming service, too.

If you aren’t one of the millions of people who has already seen the Apple Music ad, you can check it out below.

Taylor Swift channels Drake in new Apple Music ad

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Make sure you show off the Beats.
Make sure you show off the Beats.
Photo: Apple

Taylor Swift hates doing cardio! The latest ad for Apple Music pits the singer against one of the most ferocious machines in the gym: the dread treadmill.

It’s Swift’s first appearance in an Apple ad, and it also reveals that the country-turned-pop star has a soft spot for hip-hop icons Drake and Future. She says her hilarious ad is “based on real events” that reveal her alien talent for rapping and keeping on beat no matter what happens.

Watch Tee Sweezy drop the bars below: