Apple Music execs discuss the future of music streaming

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Bozoma Saint John
Bozoma Saint John is in charge of hyping Apple Music.
Photo: Apple

The future of Apple Music will be a lot less focused on music and more about pop culture, according to three of Apple’s top employees working on the project.

Beats One DJ Zane Lowe, marketing guru Bozoma Saint John and Apple Music’s head of content, Larry Jackson, sat down for a three-headed interview to discuss what fans can expect from the streaming service. Music will always be part of Apple Music, but Lowe revealed that other forms of entertainment are coming soon.

The 10 best Apple ads of 2016

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Best Apple ads of 2016
You want innovation? Look no further than Apple's advertising.
Image: Ste Smith/Cult of Mac

2016 Year in Review Cult of Mac Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.

By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.

These are our favorite Apple ads of 2016.

Drake sings Taylor Swift in new Apple Music ad

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Drake-Apple-Music-ad
Drake has bad blood with the bench press.
Photo: Apple

Canadian rap star and Apple fanboy Drake gives us a glimpse at his comical side in the company’s latest Apple Music ad by singing along to Taylor Swift while getting beaten by the bench press.

The ad is part of Apple Music’s ongoing “distractingly good” campaign, which has previously featured Swift herself.

Drake will debut new collection of songs on Apple Music

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Drizzy has been great for Apple Music.
Drake sure does love Apple Music.
Photo: Apple

Drake is following up on his album Views, which became the first album to hit one billion streams on Apple Music, with a new song collection, scheduled to debut on the service in December.

Entitled “More Life,” Drake announced the collection during his Sunday night “OVO Sound” show on Apple Music’s Beats 1 radio station.

Drake’s Views is first album to hit 1 billion streams on Apple Music

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Apple CEO Tim Cook with Drake
Eddy Cue and Tim Cook personally congratulated Drake.
Photo: Champagnepapi/Instagram

Apple hit a huge milestone this week thanks to Drake’s latest album, Views, which just became the first album to hit one billion streams on Apple Music.

Apple CEO Tim Cook made it a point to personally toast Drizzy on his accomplishment, and presented a plaque to the singer/rapper alongside VP of Service Eddy Cue.

Spotify enlists Lady Gaga’s manager to fight Apple Music

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Troy Carter is bringing his talents to Spotify.
Troy Carter is bringing his talents to Spotify.
Photo: TechCrunch/Flickr

The battle between Spotify, Tidal and Apple Music for exclusive content from artists is about to get fiercer, thanks to a new hire from Spotify that has connections to some of the hottest musicians around.

Troy Carter, the guy who helped turn Lady Gaga and Meghan Trainor into pop superstars, is reportedly joining Spotify to help it scores more exclusive music deals to draw in subscribers.

DJ Khaled is the major key to Apple Music’s new ads

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Ray Liotta and DJ Khaled getting their nails did.
Ray Liotta and DJ Khaled getting their nails did.
Photo: Apple

Snapchat philosopher and hip-hop producer DJ Khaled is the latest celebrity to endorse Apple Music in a new series of ads that show Khaled living the life while introducing Naomi Campbell and Ray Liotta to Apple Music.

Along with dropping some major keys in the new ad, Khaled also dropped a fresh new song featuring Drake called “For Free” that’s available for free on Apple Music. The song is so hot it’s already the top song on iTunes.

Check out the funny new ads below: