Frank Ocean’s new album, Blonde, debuted as one of the biggest Apple Music exclusives of the year, but if his record label has its way, it will be the last exclusive anyone ever gets from one of its artists.
The battle between Spotify, Tidal and Apple Music for exclusive content from artists is about to get fiercer, thanks to a new hire from Spotify that has connections to some of the hottest musicians around.
Troy Carter, the guy who helped turn Lady Gaga and Meghan Trainor into pop superstars, is reportedly joining Spotify to help it scores more exclusive music deals to draw in subscribers.
Snapchat philosopher and hip-hop producer DJ Khaled is the latest celebrity to endorse Apple Music in a new series of ads that show Khaled living the life while introducing Naomi Campbell and Ray Liotta to Apple Music.
Along with dropping some major keys in the new ad, Khaled also dropped a fresh new song featuring Drake called “For Free” that’s available for free on Apple Music. The song is so hot it’s already the top song on iTunes.
Drake certainly won’t regret making his latest album, Views, an Apple exclusive. The company helped rack up 1 million sales in just five days, with more than 600,000 of those coming within the first 24 hours of the record’s availability.
Apple’s big bet on Drake is paying off huge for both sides and shattering records in the process.
Drake’s new album Views is only available on Apple Music, but it’s already been streamed over 250 million times in its first week and his album sales are on pace to be the biggest release by a male artist since Justin Timberlake’s The 20/20 Experience.