Drake certainly won’t regret making his latest album, Views, an Apple exclusive. The company helped rack up 1 million sales in just five days, with more than 600,000 of those coming within the first 24 hours of the record’s availability.
Apple’s big bet on Drake is paying off huge for both sides and shattering records in the process.
Drake’s new album Views is only available on Apple Music, but it’s already been streamed over 250 million times in its first week and his album sales are on pace to be the biggest release by a male artist since Justin Timberlake’s The 20/20 Experience.
Drake’s apparently making bank off of a recent Apple Music ad featuring Taylor Swift faceplanting onto a treadmill.
The video launched less than a week ago on April 1, and since it went live, iTunes sales of Drake’s song “Jumpman,” which features prominently in the spot, have more than quadrupled, Billboard reports. And the playlist Swift pulls up to motivate herself for her cardio workout is showing pretty good numbers on Apple’s streaming service, too.
If you aren’t one of the millions of people who has already seen the Apple Music ad, you can check it out below.
Taylor Swift hates doing cardio! The latest ad for Apple Music pits the singer against one of the most ferocious machines in the gym: the dread treadmill.
It’s Swift’s first appearance in an Apple ad, and it also reveals that the country-turned-pop star has a soft spot for hip-hop icons Drake and Future. She says her hilarious ad is “based on real events” that reveal her alien talent for rapping and keeping on beat no matter what happens.