Drake and Kanye West have both shown their love for Apple Watch with their custom gold Edition models. Now rapper Wiz Khalifa is getting in the Apple Watch game by rocking one throughout his entire new music video.
Wiz Khalifa’s latest surprise video, “The Play,” features three of Wiz’s greatest loves: his son Bash, weed, and Apple Watch. The video focuses on father-son moments between the rapper and Bash, but his stainless steel Apple Watch Sport with a white sport bands steals the show between blasts of lyrics talking about real guys making it off the streets without help.
Shipping dates on the Apple Watch may have already slipped back as far as August in some cases, but there’s one surefire way to get your hands on Apple’s hotly-anticipated wearable: be a big name celebrity.
As users around the world counted down the seconds until they could preorder an Apple Watch, both Katy Perry and Drake posted pictures to their Instagram accounts, showing themselves posing with their brand new Edition devices.
Is it too late for me to start a career in pop music?
Drake’s new mixtape could be big for both him and Apple. Photo: Brennan Schnell/Flickr CC
To use hip hop parlance, Canadian rapper hip hop artist Drake has “dropped” a new surprise mixtape on iTunes. The precursor to his next studio album, “If You’re Reading This It’s Too Late” is a 17-track opus — announced late Thursday via Drake’s Twitter.
Boasting guest appearances from Lil Wayne, Travi$ Scott, and PARTYNEXTDOOR, the mixtape is expected to be the artist’s last under his current contract with label Cash Money Records.
However, while hip hop-heads will no doubt see the release as the big news here (and, if you’re a Drake fan, check out the track “You & The 6”), for Apple-watchers it’s significant for another reason.
Although a bag fancier, there have not been many backpacks in my life that I have cared for. There was a plastic Optimus Prime knapsack when I was six that was pretty boss, and I traveled through over three dozen countries in my early 20s lugging around an 80 pound rucksack, but otherwise, backpacks are the accomplice of unpleasant memories: of inexplicable and unpublished high school rules of coolness dictating the correct number of straps to use in order to silently advertise your relative merit on the cosmic scale of “phat”-ness; of bags torn from my shoulders by laughing cromagnons and tossed into open sewers.
Worse? I think backpacks look dumb on adult men. I know there’s a vocal brotherhood who thinks that any bag on a man looks dumb, but at least I know that a messenger bag or satchel is as much a conscious fashion decision as it is a utilitarian method of hauling around your stuff. A backpack, though, makes even the most slender-of-hip, effortlessly dressed and stubbled metrosexual look as if he were a be-moobed 13 year old gasping and wheezing his way home after school with a backpack overstuffed with text books and X-Men comics. And I should know, because I was that 13 year old.
But backpacks have their purpose, and as I’ve gotten older, I’ve become a little more enamored with their practicality. They are easier on the back, and easier to lug around while biking. If only they didn’t look so ridiculous.
Enter the HEX Drake Origin, a fashionable backpack with a slim form factor that is none the less big enough to fit a 15-inch MacBook, and even has a dedicated pocket for a 10-inch iPad. This is a backpack I not only like; I’m not embarassed to wear it.