Apple’s iPhone 6s event will blow up the Internet

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The nondescript exterior of the Bill Graham Civic Auditorium doesn't give an inkling what Apple's up to inside.
The nondescript exterior of the Bill Graham Civic Auditorium doesn't give an inkling what Apple's up to inside.
Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — Just how big is Apple’s next product reveal going to be? All signs point to it being a massive blowout of an event — far bigger than the standard iPhone “s” upgrade the world is expecting.

Apple’s grab for street cred could bite it in the ass

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Dre's finally apologizing for his misogyny.
Apple has its fair share of controversial characters.
Photo: Beats

Apple might be unfairly painted as an aging company run by middle-aged white dudes with “dad dancing” moves, but it’s certainly not shying away from controversial characters.

Cupertino’s roster today includes employees like Dr. Dre — a man who was the epitome of gangsta rap before becoming “hip-hop’s first billionaire” — and Trent Reznor, aka the singer who once made public his desire to, erm, sleep with you in an animalistic fashion.

It’s a safe bet that Apple wants to be down with the kids, but this controversy-seeking behavior comes with a fair share of risk. And it’s only going to be a matter of time before Apple is hit by it.

Dr. Dre finally apologizes to women he beat up back in the ’90s

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Dre's finally apologizing for his misogyny.
Dre's finally apologizing for his misogyny.
Photo: Beats

Hip-hop producer and Apple employee Andre Young, aka Dr. Dre, has been all over the news the past week thanks to his hit new album Compton and the movie Straight Outta Compton, which chronicles his rap group NWA’s rise to fame in the late ’80s.

Not all the attention surrounding Dre has been positive though, as critics have lampooned the Dre-produced film for glossing over some of the less-savory bits of NWA’s history, like the time Dre beat up Dee Barnes and a few other women. In an effort to stem the backlash, the first billionaire in hip-hop released a statement this morning, apologizing to the women he’s hurt.

Here what the doc had to say about the past:

Jimmy Iovine is still worried about the future of music

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Jimmy Iovine, Bono, Steve Jobs and The Edge
Jimmy Iovine, Bono, Steve Jobs and The Edge
Photo: Apple

With the purchase of Beats Electronics and the subsequent launch of Apple Music, Jimmy Iovine quickly became Apple’s best hope for saving the music industry. But in a new interview, the Beats co-founder says it’s just not cool to be into music anymore.

To help ignite the scene, Iovine and Dre created an Academy for Arts Technology and the Business of Innovation at USC, and while the music and tech mogul says the program has already become ultra-competitive to get into, it might not be enough to change young people’s minds from wanting to become the next Larry Page instead of the next Jimmy Page.