Apple’s tiny white tent nestles between buildings at San Francisco’s Yerba Buena Center for the Arts. Photo: Jim Merithew/Cult of Mac
SAN FRANCISCO — Another Apple event, another mysterious building sprouting up seemingly overnight. They pop up to shield Apple’s prep work from prying eyes, but they also fuel the imaginations of anybody who’s interested in Cupertino’s next move.
The latest such structure — this time with solid white walls and a tented, tarp-like roof — isn’t nearly as elaborate as the gigantic building erected before last fall’s Apple Watch event, but the mysteries concealed could be gigantic.
The big reveal comes at the Yerba Buena Center for the Arts next Monday, when we will almost assuredly learn more about the Apple Watch (among other things). Until then, all we can do is wait and wonder: What could be hidden inside Apple’s mystery tent?
Ice Cube and Dr. Dre roll around Compton. Photo: Universal Pictures
Dr. Dre became one of the most iconic figures in tech last year when Apple acquired his company, Beats Electronics. But before the doctor was making billions off overpriced headphones, he started a revolution in the music world with his pals Ice Cube, M.C. Ren and Eazy-E. Now there’s a movie coming out to tell his story.
Biopic Straight Outta Compton follows the meteoric rise and fall of N.W.A. in the mid-1980s. The film was produced by Ice Cube and Dr. Dre and is set to premiere August 14. To celebrate the upcoming film, Dre and Cube got together to ride around Compton and reminisce about the music they created before introducing their movie’s first NSFW trailer.
Jay Z is readying his Beats Music rival Photo: Jim Merithew/Cult of Mac
Dr. Dre became the first billionaire of hip-hop thanks to Apple’s $3 billion acquisition of Beats Music and its accompanying over-priced headphone brand. Jay Z is pretty much the only big name rapper that hasn’t imitated Dre by slapped his name on headphones. Instead, he’s decided to do the next best thing and buy a high-def music startup.
Jay Z purchased the Scandinavian music streaming company Aspiro today, adding to his array of businesses that include clothing, sports bars, and a sports agency. The takeover cost Jay Z $56 million in an effort to take on the likes of Spotify, Beats Music, and the fiery music titan Neil Young.
Monster is looking for its cut of the Beats acquisition. Photo: Beats
Monster Inc, the company that help co-design the original Beats by Dr. Dre headphones, is suing Beats Electronics along with cofounders Dr. Dre and Jimmy Iovine for allegedly stealing its headphone technology.
The company, known for its overpriced audio cables, filed a lawsuit this week in San Mateo California, claiming Beats and its founders screwed the it out of millions of dollars before the company was sold to Apple last year for $3 billion. According to court documents obtained by USA Today, Monster says Beats concealed its role in the designing and engineering the headphone line, as well as its part in the manufacturing, distributions and selling of the headphones.
How to become the highest paid musician of the year: profit from a multi-billion dollar buyout of your company.
That’s the lesson to be learned from Forbes Magazine’s tally of the top paid musicians of 2014. Dr. Dre, or just “Dre” as he’s affectionately referred to by Tim Cook, amassed a whopping $620 million before taxes this year, giving him “the biggest single-year payday of any musician in history.”
Jimmy Iovine, Tim Cook, Andre “Dr. Dre” Young, and Eddy Cue. Photo: Apple
GQ Magazine has named Apple exec and Beats cofounder, Jimmy Iovine, as one its Men of the Year. To go with the annual honors, the music legend sat down for an interview to discuss how he went from sweeping floors in a New York recording studio at 19, to creating the iconic Beats brand at 55.
Apple acquired Iovine’s company for a record $3 billion earlier this year, but according to Jimmy, it took him about two years to convince Apple that they needed him to plug the musical hole Steve Jobs left when he died in 2011.
In an interesting Wall Street Journal profile of Beats founders Jimmy Iovine and Dr. Dre, the two music industry vets and current Apple employees describe their new $70m undergraduate academy at the University of Southern California as a training ground for future Apple and Beats employees.
“We wanted to build a school that we feel is what the entertainment industry needs right now,” Iovine is quoted as saying. “There’s a new kid in town, and he’s brought up on an iPad from one and a half years old. But the problem with some of the companies up north [in Silicon Valley] is that they really are culturally inept.”
“I’ve been shocked at the different species in Northern and Southern California—we don’t even speak the same language. The kid who’s going to have an advantage in the entertainment industry today is the kid who speaks both languages: technology and liberal arts. That’s what this school is about.”
There’s no beating Dre when it comes to earnings among hip-hop artists.
G-funk might have made Dr. Dre famous, but Beats made him wealthy to the tune of $620 million in pre-tax earnings, according to Forbes‘ recently published “Hip-Hop Cash Kings” list, which officially named the former rapper/producer the richest person in rap this year.
Off the back of Apple’s $3 billion acquisition, Dre’s so rich, in fact, that his wealth outstrips the other 24 “Cash Kings” on the list put together — which includes names like Jay Z and P-Diddy, who each took home $60 million from a combination of music, live concerts and endorsements.
Every now and then an Internet craze will spread around the world with everyone trying their hands at it. From the cinnamon challenge to the fire challenge, each one brings its own risks and sometimes even pain.
The latest challenge meme — the ALS Ice Bucket Challenge — has been a force unlike any other, sucking in celebrities like Justin Timberlake, Lady Gaga, Oprah and even a couple of top Apple employees.
In today’s video, we take a look this icy charity dare that’s taking over the world. See Apple executives, actors, athletes and more take part in this chilling experience and find out the reason behind it all.