Dr. Dre is a major force in Apple’s push toward offering original video content, according to a new report from Variety.
“Dre’s purpose in life is to come up with something that moves the needle,” co-founder Jimmy Iovine says. “He’s done that really seriously a bunch of times. And now he’s experimenting with video. And what he does will be unique, and he will get there. My responsibility to Apple and to him is to put him in that position where he can.”