SAN FRANCISCO — Just how big is Apple’s next product reveal going to be? All signs point to it being a massive blowout of an event — far bigger than the standard iPhone “s” upgrade the world is expecting.
Cupertino’s roster today includes employees like Dr. Dre — a man who was the epitome of gangsta rap before becoming “hip-hop’s first billionaire” — and Trent Reznor, aka the singer who once made public his desire to, erm, sleep with you in an animalistic fashion.
It’s a safe bet that Apple wants to be down with the kids, but this controversy-seeking behavior comes with a fair share of risk. And it’s only going to be a matter of time before Apple is hit by it.
Hip-hop producer and Apple employee Andre Young, aka Dr. Dre, has been all over the news the past week thanks to his hit new album Compton and the movie Straight Outta Compton, which chronicles his rap group NWA’s rise to fame in the late ’80s.
Not all the attention surrounding Dre has been positive though, as critics have lampooned the Dre-produced film for glossing over some of the less-savory bits of NWA’s history, like the time Dre beat up Dee Barnes and a few other women. In an effort to stem the backlash, the first billionaire in hip-hop released a statement this morning, apologizing to the women he’s hurt.
With the purchase of Beats Electronics and the subsequent launch of Apple Music, Jimmy Iovine quickly became Apple’s best hope for saving the music industry. But in a new interview, the Beats co-founder says it’s just not cool to be into music anymore.
To help ignite the scene, Iovine and Dre created an Academy for Arts Technology and the Business of Innovation at USC, and while the music and tech mogul says the program has already become ultra-competitive to get into, it might not be enough to change young people’s minds from wanting to become the next Larry Page instead of the next Jimmy Page.
Dr. Dre’s long-awaited third album, Compton, was streamed a massive 25 million times on Apple Music, and had half a million iTunes downloads in its first week, according to new figures released by Apple.