New iPad’s Color Filters Alone Eat 30% More Battery

The new iPad has much improved colors, but at the expense of battery life. Photo Jeff Yurek/Dot Color
The new iPad has much improved colors, but at the expense of battery life.

The first thing that hit me when I powered on my new iPad wasn’t the retina-ness of the display — that takes a little time to seep into your brain. No, it was the colors. They seemed more contrasty, more saturated. More colorful. But just what was going on? Jeff Yurek, of the Dot Color blog, did some scientific digging.