Amazon, Google and Roku are all battling to win over your TV, but according to the Disney CEO Bob Iger, the new Apple TV tops them all, not only because it’s great for consumers, but also because it’s a win for content creators.
“One of the most important things that the industry needs to do is demand a better user experience,” Bob Iger told Bloomberg in an interview this morning. “The Apple TV box and the interface that it provides is the best user experience I’ve seen ever for television users.”
Watch Bob gush about Apple’s new box below: