It’s official: kids love the iPad more than they do Oreo cookies. According to the “2014 Young Love” study — an annual survey carried out by leading youth and family research firm Smarty Pants — the iPad beat out 255 other brands (including Disney, Nickelodeon, Toys”R”Us, McDonald’s and YouTube) to be named the #1 brand among children aged 6-12.
The survey was conducted among a representative sample of U.S. households, with a total of 256 consumer brands evaluated as part of a three-month study of 6,661 children and their parents. Scores were based on a composite scale of 0-1,000 based on brand awareness, love, and popularity.
The top ten brands can be seen below: