Disney CEO is totally in love with Apple TV

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Apple TV 4 brings iOS apps to the big screen.
Apple TV 4 brings iOS apps to the big screen.
Photo: Apple

Amazon, Google and Roku are all battling to win over your TV, but according to the Disney CEO Bob Iger, the new Apple TV tops them all, not only because it’s great for consumers, but also because it’s a win for content creators.

“One of the most important things that the industry needs to do is demand a better user experience,” Bob Iger told Bloomberg in an interview this morning. “The Apple TV box and the interface that it provides is the best user experience I’ve seen ever for television users.”

Watch Bob gush about Apple’s new box below:

iPad Pro meets the mouse during Disney test drive

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Animators are raving about the iPad Pro.
Animators are raving about the iPad Pro.
Photo: Apple

Apple gave Disney’s animators an early look at the iPad Pro with its accompanying pressure-sensitive Apple Pencil, and based on to the teams initial reactions, they’re in love.

“Let’s order a bunch,” said Disney Product Manager Paul Hildebrandt at the end of his brief hands-on with the iPad Pro. Disney’s artists got a preview of the iPad Pro’s drawing capabilities with apps like Pro Create and FiftyThree’s Pencil app that are both optimized for the iPad Pro, and they’re raving about the device’s sensitivity and palm rejection technology.

Check out some of the sketches Disney’s artists created during the demo: