Apple’s hardline negotiating tactics stalled TV expansion

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Too bad a software update can't fix the remote.
An Apple TV streaming service will probably never come.
Photo: Ste Smith/Cult of Mac

The tough negotiating tactics made famous by former Apple CEO Steve Jobs are starting to hurt the company in the era of Tim Cook, according to a new report that reveals the company’s planned TV service failed to launch as a result.

Eddy Cue, Apple’s senior VP of internet software and services, supposedly angered TV industry execs more than any other Apple employee during the negotiations with companies such as Disney and Time Warner.

Barista shuts down Tim Cook’s request to use Apple Pay

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Tim Cook greeting the people on his way to breakfast.
Tim Cook greeting the people on his way to breakfast.
Photo: Drew Angerer

Apple CEO Tim Cook has spent the past few days hanging out with the biggest figures in tech and media during the Sun Valley Idaho conference, but apparently not everyone in town has heard of Tim’s preferred way to pay for coffee.

During a visit to a local coffee shop, Cook reportedly tried to use Apple Pay which allows iPhone and Apple Watch owners to make transactions wirelessly. Even though the tech debuted two years ago, Tim ran into a roadblock when he busted out his iPhone to take care of the check.

Disney CEO is totally in love with Apple TV

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Apple TV 4 brings iOS apps to the big screen.
Apple TV 4 brings iOS apps to the big screen.
Photo: Apple

Amazon, Google and Roku are all battling to win over your TV, but according to the Disney CEO Bob Iger, the new Apple TV tops them all, not only because it’s great for consumers, but also because it’s a win for content creators.

“One of the most important things that the industry needs to do is demand a better user experience,” Bob Iger told Bloomberg in an interview this morning. “The Apple TV box and the interface that it provides is the best user experience I’ve seen ever for television users.”

Watch Bob gush about Apple’s new box below: