DigiDNA COO Victor Broido is living the dream — and talking it up at AltConf 2014. Photo: Jim Merithew/Cult of Mac
SAN FRANCISCO — Victor Broido has an enviable lifestyle. He lives and works 200 yards from a sun-kissed beach. He often kitesurfs before work. Sometimes he surfs during work.
“It was my dream, as a kid, to surf for an hour before going to the office,” Broido said. “That’s my life. It’s happening right now.”
You might want to punch Broido in the face upon hearing this, but he’s the nicest, most self-deprecating guy. You can’t begrudge him anything. Plus, he worked to attain this way of life.
Broido and his colleagues run DigiDNA, an eight-person company based in Geneva, Switzerland, with a satellite office in Geraldton, a small city in remote Western Australia with a reputation for world-class water sports.
DigiDNA is one of thousands of small, independent software developers spawned by the mobile revolution. In 2013, Apple’s App Store revenues topped $10 billion, and a lot of that money flowed to small startups. There are small indies in every category, from games to databases. Lots of them flocked to San Francisco last week for Apple’s annual Worldwide Developers Conference. DigiDNA was a gold sponsor of last week’s AltConf, the alternative conference that ran parallel to Apple’s event. (DigiDNA has also sponsored Cult of Mac’s Cultcast in the past.)
If you didn’t win the lottery for Apple’s World Wide Developers Conference, you’re in good company. For the third year in a row, AltConf is hosting a get-together for the rest of us.
Formerly called AltWWDC, the conference will boost Fog City’s already-high nerd quotient by hundreds of developers who didn’t get the golden tickets. AltConf will be held in parallel to WWDC at the Children’s Creativity Museum in Yerba Buena Center near Moscone West — which means that haves and have-nots will be waiting at the same stoplights and heading to the same bars after hours.
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