Apple looks to paid search to ‘improve’ discoverability on App Store

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App Store
Apple needs to help consumers find quality apps, and developers to sell them.
Photo: Parampreet Chanana/Pixabay

Why no one cares about your app and what to do about it

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Arnold Kim, of MacRumors, listens as a developer explains her app at the AltConf Journalist Pitch Lab in San Francisco, CA, June 3, 2014. Photo: Jim Merithew/Cult of Mac
Tara Zirker shows the StayAtHand travel app to MacRumors' Arnold Kim during AltConf's Journalist Pitch Lab. Photo: Jim Merithew/Cult of Mac