All items tagged with "digital publications"

Hearst Exec: iPad Leads Digital Magazine Sales, Users Don’t Want Interactive Content

Hearst Exec: iPad Leads Digital Magazine Sales, Users Don’t Want Interactive Content

Hearst see digital publications as the future but without interactive features

Hearst, the publishing conglomerate that includes several of the world’s largest magazine brands, sees a bright future of iPad and tablet editions. Duncan Edwards, CEO of Hearst Magazines International, delivered some surprising statements as to what that future will look like at this week’s World e-Reading Congress in London.

The most surprising statement was that Hearst doesn’t plan to include interactive content in its digital publications despite work done in the company’s little known App Lab and the belief that users will pay more for a digital edition. Edwards also described mix of devices used by Hearst digital subscribers. That mix is headed up by the iPad but with Barnes & Noble’s Nook platform right behind it.

Read the rest of this post »