Apple is set to start showing adverts in iOS App Store search results starting Wednesday, October 5.
The company previously carried out an apparently-succesful beta test involving ads, which appear at the top of search results when users type a keyword into the search box. According to Apple, more than 65 percent of app downloads come through search results.
Apple just released macOS Sierra to the public yesterday, but work on a fresh new update is already underway after Apple seeded macOS Sierra 10.12.1 to developers this morning.
Along with the new macOS Sierra beta, Apple has also released the first beta builds of iOS 10.1, tvOS 10.1 and watchOS 3.1, bringing a slew of bug fixes to every single platform as well as Portrait Mode for the iPhone 7 Plus dual-lens camera.