Whenever rumors about a new product from Apple begin to pop up, so do the concept drawings, 3D renders, and mockups. The latest rumored Apple device to get the mockup treatment has been the iWatch, Apple’s supposed foray into wearable computing.
Already, I’ve seen no less than half a dozen concepts illustrating what people think the iWatch might look like. Some play heavily off of the design of iOS, others take design influences from the iPhone and iPad, and others yet attempt to emulate the 6th generation iPod nano, the closest thing that Apple has made to a watch so far. While all of these designs take influence from what Apple has already created, none of them take into consideration the external influences that shape the way Apple designs their own products.
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Included in Bloomberg’s big story this morning on Apple’s iWatch was a small paragraph that said Jony Ive and his team ordered a bunch of watches made by Nike in the mid-2000s.
Maybe Ive and his design team just liked the Nike watches, but according to Scott Wilson, who was Nike’s Creative Director at the time, Ive might have ordered the watches so his team could study them for inspiration on the iWatch.
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Jony Ive has received a whole host of awards for his design efforts at Apple, but as a life-long fan of children’s TV show Blue Peter, none of them may be as special as his latest from the BBC: a gold Blue Peter badge. Apple’s Senior Vice President of Industrial Design now joins a list of just 1,000 people awarded with a gold badge, which also includes David Beckham, JK Rowling, and the Queen.
Apple is on the hunt for two senior software engineers that will join its iLife development team to “re-imagine how user interfaces should be built and work.” Both positions, which were posted to the vacancies page of Apple’s website, are based at the company’s Cupertino headquarters, and indicate Apple is working to overhaul the iLife software suite, which consists of GarageBand, iMovie, and iPhoto.
In just the last fifteen years, a lot has changed for Apple. The company has transformed itself from a dying corporation teetering on the brink of bankruptcy into the most powerful technology company in the world, a giant that has revolutionized pretty much every aspect of technology.
Given the extraordinary changes that have happened to Apple in the last fifteen years, you’d think that the Apple.com homepage would have gone through a lot of changes too. But it hasn’t. Why not?
Going back through fifteen years of Apple.com homepages, it is clear that for Apple, their website is just another product, just like an iPhone or iPod. When Apple wants to make a new product, they first find the ideal form they think that object should be, and then endlessly iterate upon it over successive generations to bring the function of that form into sharper relief.
Apple’s website is no different. Here’s how Apple has refined it over the years.
A Dutch court has today ruled that a number of Samsung’s Galaxy Tab tablets do not infringe Apple designs. The court cited a previous decision made by a High Court in the United Kingdom back in October 2012, which ruled Samsung’s devices are “not as cool” because they lacked the “extreme simplicity which is possessed by the Apple design.”
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