Given that Uber’s new brand and logo aren’t exactly winning any awards, Freelancer posted a contest for its designers to take a crack at giving the online taxi service a new look. The assignment was simply to submit your own idea of what Uber’s redesigned branding should look like. The site received 147 entries from 27 freelancers and the winner was awarded a cool $100.
Shortly after Uber announced its new logo, people took to Twitter to mock it mercilessly because it’s … well, just not that good. Several of the most popular logo submissions by freelancers are arguably miles better than Uber’s.
Check out the winning design, as well as several honorable mentions, below.
Uber dropped a surprise announcement today that it has completely changed its logo and branding. The new logo is only slightly modified, featuring an altered font with letters that are closer together. The bigger news is the new app icon reflecting a total branding change. People already aren’t thrilled with it.
The picture you see above is indeed using the new Uber icon. It’s supposed to represent very small, simple forms of matter and technology coming together: atoms and bits.