The Claridge’s Christmas trees Jony Ive had to follow

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Baubles are only available as an added accessory for the Christmas Tree Pro.
Photo: Claridge's

Jony Ive’s vision for Apple stores includes plenty of live trees, so who can be surprised that the “Christmas tree” he and BFF Marc Newson designed for a swank British hotel turned out to be a minimalist fir with not a bauble in sight?

Unusual as it is, Ive and Newson’s creation is far from the most offbeat reimagining of festive firs in Claridge’s history. Check out previous Claridge’s Christmas trees, which range from truly ostentatious to totally bizarre.

Apple chronicles 20 years of iconic design in pricey new book

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The perfect gift for the Apple fan in your life?
Photo: Apple

Apple has announced that it will be debuting a new hardbound book, entitled “Designed by Apple in California,” chronicling 20 years of its groundbreaking designs — boasting 450 photographs of past and present Apple products.

The book, which is dedicated to the memory of Steve Jobs, will also include exclusive details on the design processes used by Apple’s design team under the leadership of Jony Ive.

Here’s why Apple will never give MacBook a touchscreen

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The new MacBook Pro is stunner.
Photo: Apple

Desktop computers aren’t going away any decade soon. Not if Jony Ive and Phil Schiller have to say anything about it.

In an interview with Ive, Schiller and Magic Man Craig Federighi, Apple’s team of vets explain that they don’t plan to ever morph the iPad and Mac together to make a Frankenstein desktop tablet like the Surface Studio.

Miss Apple’s MacBook Pro keynote? Stream it!

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Tim Cook was short on surprises at the 'Hello Again' keynote.
Tim Cook was short on surprises at the 'Hello Again' keynote.
Photo: Apple

Apple debuted the all-new MacBook Pro and its gorgeous Touch Bar at an event this morning, but if weren’t able to catch the action at work, you can now watch all the videos online.

The full video for the “Hello Again” keynote can be streamed from Apple’s website. Apple also uploaded five new videos to YouTube featuring the history of the MacBook Pro, the new Touch Bar and Accessibility features.

Watch them all below: