Apple doesn’t have anything on the packaging for these products.
Opening a new Apple product for the first time is pretty close to a holy experience. Part of that is because Apple spends so much time perfecting product packaging so it’s simple, elegant and secure without compromising on intuitiveness.
However, it’s a mistake to think Apple is the only company that pours thought and care into something as basic as a box. In light of the recent rumor that Apple will be working with third-party accessory makers to co-design packaging for their products in Apple retail stores, it’s clear many other companies care as well. It’s about being eye-catching without straying from uniformity, it’s about being simple yet still adorned.
With this spirit in mind, take a look at some of the other electronic companies out there getting extremely creative with their product packaging. The goal for these seems to be making the boxes as gorgeous as the products themselves – and they succeed.
Apple seeded iOS 9 beta 2 to developers today and while there aren’t any groundbreaking new features or drastic improvements, the company did manage to add a bunch of little changes and tweaks across the OS.
Most of the improvements are small design changes, but there are a couple really useful additions too, like adding Handoff to the app switcher, search improvements are more.
Take a look at everything that’s new in iOS 9 beta 2:
iPhones might eventually be able to detect the presence of a hearing aid.
The U.S. Patent and Trademark Office granted Apple 52 patents today, including a notable patent for a new hearing aid technology that would make the iPhone an even better device for the hearing impaired.
Samsung is asking the U.S. Court of Appeals for the Federal Circuit to cut more money off the $930 million Apple won in a patent lawsuit. The company is arguing that the appeals court’s earlier ruling is still unfair, even after successfully convincing the panel to chop off $382 million already.
Most creative and designer types travel around with two things perpetually tucked under their arms: their portfolios, and their MacBooks. Vienna-based fashion designer Eva Zar decided to consolidate the two: her portfolio is a MacBook, at least in appearance.
A vintage promotional shot emphasizes the stylish open-plan living found in an Eichler home. Photo: Eichler
With an innovative architectural style that brought elegant living to the masses, real estate developer Joseph Eichler left an indelible mark on California in the 1960s.
His beautifully simple blueprints also had an undeniable impact on Apple’s co-founders — although Steve Wozniak and Steve Jobs took very different lessons from his work. Remarkably, Eichler’s design philosophy continues to shape Apple’s products, inside and out, to this day.
“I was very lucky to grow up in an Eichler,” Wozniak told Cult of Mac, referring to his family’s four-bedroom home in Sunnyvale, California. “It greatly influenced my liking of simplicity and open style. I like it whenever I see those attributes in any architecture.”
Braun’s lauded designer, Dieter Rams, has long been cited as an inspiration behind Apple’s classic design. Nearly everything Rams touched, from calculators tape recorders, radios, and even infrared emitters, have inspired Apple’s products, and according to Dieter himself, it’s a huge compliment.
In a recent interview with Fast Company, the prolific designer said if he had to do it all over again, he “would not want to be a designer.” However, if he were forced to take out his sketchpad and design a computer, it’d probably look just like Apple’s.
The Apple Store on Boylston Street in Boston boasts a remarkable spiral staircase. Photo: Joseph Thornton/Flickr CC
If you’ve ever walked into a flagship Apple Store unconvinced of the magic of Cupertino’s products, a wondrous curvy, glass staircase might have softened your psyche.
Apple’s retail outlets are almost as well known for award-winning architecture and eye-catching staircases as for the MacBooks, iPads and iPhones on sale. But Apple Stores aren’t the only places to make vertical trips seem like a magical journey.
Playful design with a serious message. Photo: Molly McLeod
Designer, artist and feminist Molly McLeod has an iPhone problem. It’s one we probably all share: We spend too much time staring at it. Imagine how much worse it’s going to get when we replace our neurotic iPhone obsession with an Apple Watch.
McLeod created four delightfully playful designs that we could use to remind us (with a healthy dose of irony) to stop staring at our tiny screens for a moment.
“I find myself habitually looking at my phone when I’m commuting or idly waiting for something,” she writes on her website, “so I thought I would make my phone give me this gentle reminder. There are always other interesting things to look at if you look up!”
Apple put an unbelievable amount of care into crafting its smartwatch. Photo: Apple
No Apple fan is oblivious to the huge amount of science, technique, expertise and care that Apple puts into every product. Apple doesn’t design its products the way it does because it has to, but because it is compelled on a profoundly spiritual level to do so.
For the Apple Watch, Apple has taken that care to the next level. And if you want to see just how much artistry, skill, craft and passion has gone into creating the latest revolutionary Apple product, there’s no better way to spend the weekend than reading about the behind-the-scenes manufacturing process of the Apple Watch.