This iPhone Smartcover Turned Two Design Students Into Entrepreneurs [Interview]

The TidyTilt.
The TidyTilt.

TidyTilt is a nifty earbud cord wrap, multi-position kickstand and mount for iPhone 4 and iPhone 4S that looks a lot like Apple’s iPad Smartcover.

The brainchild of Zahra Tashakorinia and Derek Tarnow, students at the IIT Institute of Design in Chicago, TidyTilt was so popular that its massive overfunding on Kickstarter turned their little project into a business.

TidyTilt Is Like A Smart Cover For Your iPhone, Only Much Smarter



I love Apple’s Smart Cover for the iPad 2, and I’ve had one stuck to my device since the day I bought it. It looks good, it protects my display, and it’s useful. I often wonder whether the same kind of concept could work for the iPhone, and it seems TidyTilt has an answer.

TidyTilt is like a Smart Cover for your iPhone 4 or 4S, only much smarter. Not only does it act as a kickstand for your device when you want to type, watch movies, or play games; it provides tidy storage for your earbuds, and a whole lot more.