Apple will spend $1.93 billion in Europe on its greenest data centers yet

By

Apple's “big-ass” data center in North Carolina. Photo: Engadget
Apple's “big-ass” data center in North Carolina. Photo: Engadget

Apple plans to open two new data centers in Europe, its biggest European project to date. Located in Ireland and Denmark, the twin data centers will power the company’s online services including the iTunes Store, App Store, iMessage, Maps and Siri for local customers.

Arizona wants Apple so bad it might hand out yet another tax break

By

Back entrance to GTAT's sapphire plant in Mesa, AZ. Photo: Buster Hein/Cult of Mac
From sapphire to data. And with a tax break or two thrown in for good measure. Photo: Buster Hein/Cult of Mac

Thanks primarily to the memories of its botched sapphire production efforts, Apple’s not had the best of luck so far with Mesa, Arizona — although politicians in the state are desperate to keep it there.

Under a new Senate Bill put forward this week, Apple could receive between one and two decades’ worth of tax breaks for its planned Mesa data center. The tax breaks, introduced by State senator Jeff Dial, would relate to Apple primarily because of its plans to power the facility with 100 percent renewable energy.

Dam It: Apple Embraces Hydroelectric Power For Oregon Data Center

By

(Credit: Randy L. Rasmussen / The Oregonian)
(Credit: Randy L. Rasmussen / The Oregonian)

Remember when Tim Cook said he wanted Apple to be a “force for good” in the world, in terms of sustainability?

In keeping with Apple’s plans to use 100% renewable energy to power all of its facilities, it has recently taken over a small hydroelectric project at a Central Oregon site, near to the company’s data center in Prineville.

Since these data centers consume massive amounts of electricity (read: the equivalent of a small city), Apple has been keen to explore alternative sources of energy to keep them in clean, renewable energy.